Dreamcatchers

Jerome invites Lauren Petrullo to discuss how she uses AI tools like Jasper and Surfer to create content quickly and efficiently for clients. Through her journey of turning her business from one SEO team member to 14 in six months, Lauren reveals the power of choice that enabled her to make a bold move into entrepreneurship and achieve success. She talks about lessons she learned, such as people management, delegating tasks, understanding that not everyone can be in her corner, and having a supportive network. She also shares how different forms of exercise have been integral in her journey, helping her build relationships quickly and remain resilient in difficult situations. This powerful conversation highlights the importance of physical, social, and mental health - giving listeners insight into the speaker's personal experience of choosing a path that made them happy over the most secure option. [00:01 - 15:54] Becoming an AI Content Creation and Beyond How Lauren utilizes AI tools such as Jasper and Sur