Branding Brews Podcast

Using Untappd for Brewery Marketing with Jon Dispenza and Harrison Hickok FIND UNTAPPD website: untappd.com  //  podcast: untappd.com/podcast Untappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked to make a connection with Jon and Harrison who both work at Untappd and also host the Drinking Socially Untappd Podcast. I figured these guys would be able to deliver some solid insights and advice for using Untappd for your brewery. Talking Points: What makes a label successful Using social media channels alongside Untappd Data and insights pulled from Untappd reviews Using Untappd events for new beer releases QR codes for touchless menu links Effective ways for using digital beer menus Quotes: "Then there’s this classic approach where it’s centered around the label…have a very uniform label, maybe the color is different for each beer… maybe I haven’t had the IPA that is yellow from this brewery, I