Branding Brews Podcast

2021 Craft Beer Marketing Awards with Jim McCune and Jackie DiBella Find the CBMAs online: craftbeermarketingawards.com  // Instagram: @craftbeermarketingawards I was honored to be asked to participate in judging the 2021 CBMAs. Since the CBMA organization and awards started last year, I thought it was about time we learned more about them and spread information about the awards. Deadline for the 2021 entries is coming up on January 29th, so make sure you check out all the categories you can enter! Talking points: Bringing together creative and marketing folks in the industry Raising awareness and learning about successful marketing Recognizing branding and marketing for the beer industry Highlighting unique categories, such as Pandemic Marketing and Human Rights. Sustainability in the industry Quotes: "How are you getting people’s attention? How are you getting them to buy your beer, get them through the door, wear your merch out. This is a super hole in the industry and now we can really recog

Using Untappd for Brewery Marketing with Jon Dispenza and Harrison Hickok FIND UNTAPPD website: untappd.com  //  podcast: untappd.com/podcast Untappd reaches a huge audience, so it only makes sense that breweries look at ways to utilize this platform to increase their marketing reach. I was stoked to make a connection with Jon and Harrison who both work at Untappd and also host the Drinking Socially Untappd Podcast. I figured these guys would be able to deliver some solid insights and advice for using Untappd for your brewery. Talking Points: What makes a label successful Using social media channels alongside Untappd Data and insights pulled from Untappd reviews Using Untappd events for new beer releases QR codes for touchless menu links Effective ways for using digital beer menus Quotes: "Then there’s this classic approach where it’s centered around the label…have a very uniform label, maybe the color is different for each beer… maybe I haven’t had the IPA that is yellow from this brewery, I

Austin Beerworks with Helms Workshop Find Austin Beerworks Website: austinbeerworks.com / Instagram: @AustinBeerworks  / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks Find Helms Workshop Website: helmsworkshop.com /  Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks. Talking Points: Development of branding and brand identity, beyond just a cool logo Development of core and seasonal cans Connecting your branding to the beer you make Breaking out of the typical look in beer branding and being different. Creation of premium bottle labels and how they're integrated into the core Austin Beerworks brand.  

Co-Branding and Collaborations with Jordan Hoffart and Fish Scales Find Jordan Hoffart and Black Plague Brewing Website: blackplaguebrewing.com  // Instagram: @blackplaguebrewing Find Fish Scales and Atlantucky Brewing Website: atlantucky.com  // Instagram: @atlantucky The idea of collaborations between breweries has proven to be a successful way to promote brands and your beer. I wanted to take a look at some ways that other industries, brands, and celebrities are collaborating in the beer industry to reach new customers. Jordan Hoffart is a professional skater that co-founded Black Plague Brewing. Hoffart and Black Plague created a collab. beer with Tony Hawk, cleverly named Tony Hawps - Birdhouse IPA.  Fish Scales comes from the music world and the successful group Nappy Roots. Fish Scales, being a brewer himself, has collaborated with a number of breweries and has come up with some great ways to promote those beers and brands.

New Label Initiatives - Craft Label Co and All Together I have two related announcements that I wanted to bring to your attention. Both of these are efforts to help our community during the COVID-19 chaos. The first is an initiative that I have been working on for the last month. I have been working with breweries and label printers to assist getting beer into packaging. A number of breweries have never packaged and need label FAST and AFFORDABLE. I created Craft Label Co. to be a pre-designed craft beverage label shop. You can browse through a variety of label designs and choose the label that best fits you. From that point, you can totally customize your chosen label by selecting colors, your logo, beer name, style, and get a print-ready label generated. Each label only costs $90! And since this is a brand new launch, I am also offering 30% off entire orders through April. Use code: LABELS30 With this discount, you can get a lineup of 6 customized labels created for $378 If you know of anyone that cou

Working with Marketing In-House or External with Holly Amlin aka PDXBeerGirl Find PDXBeerGirl: Web: pdxbeergirl.com // Instagram: @pdxbeergirl Facebook: @pdxbeergirl   In the past, we've discussed some ways to navigate working with internal and external teams. Both have unique advantages and disadvantages along with best scenario matches depending on your brewery size. Here's a few points we touch on in this episode: Hiring within...is that the best way? Should  your front of house run marketing? Best fit for your brewery, solo freelancer or agency Finding help that knows the beer industry COVID-19 - what is successful marketing and social right now PDXBeerGirl is helmed by Holly Amlin, local beer writer, marketer, and social media influencer. Her aim is to make beer more accessible to the everyday craft beer drinker, especially women. Holly has lived in Oregon the majority of her life, but decided to put down roots in Portland five years ago for a job doing web design and branding. She is now on

Solo episode here covering a recent article published on Craft Brew Creative. We'll break down these branding ideas: Good First Impressions, Branding Creates Trust and Reaffirms Credibility, Branding Generates New Customers, Attitude Strength, Loyal Customers, Easy Introduction of New Products, and Improve Employee Pride and Satisfaction.

For this episode, we're taking a look at the 2019 BC Craft Brewers Guild Keynote presentation done by Bryan Roth titled: What Narratives and Numbers Can Tell Us, and What You Can Do About Them. The guild has the presentation video posted on YouTube, definitely give it a watch! Of course, Bryan brings his strong game of charts and data, but he does so in a way that tells a story and specifically focuses on how the customer is the hero in these journeys. Since Bryan is great with crafting and uncovering stories, I wanted to pick his brain a bit on how breweries should tell better stories and how their customer fits into those stories.

Jessica Ferrell comes from a deep background in restaurant and brewery experience. Along with just starting her own consulting business, Jessica teaches Pub & Tasting Room Management through the Business of Craft Brewing certificate program at Portland State University. In this episode, Jessica gives us really solid foundations to delivering a great customer experience through easy to understand formulas. It was great to see the alignment between branding concepts and how these can be implemented in your taproom or brewery experience.

Along with doing your own brewery events, I think utilizing a membership club is one of the best ways to market and brand your brewery. Whether you go more towards something like a mug club, or more towards the style of a wine club, you have an opportunity to connect more deeply with your core brand fanatics (or create them!) pFriem Family Brewers is a great case for building a wine club style membership. They have just launched this club and have been strategically organizing it to make sure they can run the club well. So far, they started the club with an invitation only process and are now starting to roll it out more to public. Join in with Michelle Humphrey of pFriem as we discuss the branding benefits that come from running a membership.

Over the years working with breweries of different sizes, saving money on the cost of labels has always been important. Through all of this experience, both in the printing and design of labels, I have been able to better understand ways to save money on labels and in many ways create better branding at the same time (!!) I hope you find these tips useful in saving money, and how you can approach creating your labels.

I have worked with Cleophus Quealy over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom labels for a smaller brewery.

Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am. For the second part of this series, we dig into the process for creating a label branding strategy. Nick Longo and myself each have similar processes when it comes to branding, but there are many variations that are dependent on each brewery's situation. Here we outline and discuss how each label branding project went with Big Stump Brew Co. and Trademark Brewing.

Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am. For this introduction, Nick Longo and myself cover the idea of the seminar and our partnering breweries - Big Stump Brew Co. and Trademark Brewing. We learn the special situation each brewery is in and why now is a great time for them to develop a package branding strategy!

There are brewery owners out there that have an added benefit of coming from another professional background. Someone who has an engineering, business, or marketing background for instance, can have a leg up running their brewery. Over the last few years in Portland, I have had the pleasure of getting to know Ben Parsons of Baerlic Brewing. Ben fits this exact mold, he left a career as a professional designer to chase his dreams of making beer and opening up a successful brewery.

There are a many different ways and angles to better sustainability in beer. Many breweries are taking steps to be more eco-friendly, but there is also an important role that beer drinkers can play. Education on the consumer side can help elevate better practices, and also play part in the sustainability process. Rob Van, along with his partner Bob Kelley, started promoting breweries in Massachusetts and connecting drinkers with good beer. The results of their efforts have come together on the website MassBrewBros.com. Rob caught my attention on Twitter with an article he wrote on this topic. Listen in as Rob breaks down some knowledge on recycling and what we can do as drinkers to better sustainability in beer.

There are essential items when it comes to launching your new brand, but I wanted to shed some light on what things looked like after running a brewery for a full year. Having plenty of time to develop your brand before opening your doors is really great, but what happens after things are up and running? Tyler Lucas, the Director of Marketing and Brand Development for Blaker Brewing joins me for this conversation. We get to dig deep into social media marketing, building strong teams, and relationships with your customers. Listen in as we take a look at the first year of Blaker Brewing, on this episode of Branding Brews.

We had some great questions during the Brand Forward seminar. This is a follow up from the previous episode, with the questions and answers portion.

As you probably have heard over the last few episodes, I have been working on a label branding seminar for the Craft Brewers Conference. Not only developing a seminar, but also participating in a special artist series for the CBC 2020 Commemorative Beer labels. For this episode of Branding Brews, I will be sharing with you the audio recording of the Brand Forward seminar at CBC this year.

In this interview, we dig into the role that specialty brands play at New Belgium. What is the strategy in branding and marketing for the specialty beers they offer. What are the goals that New Belgium has around their specialty brands. Kick back and listen as Andrew Emerton speaks some brand knowledge on this episode of Branding Brews.