Branding Brews Podcast

Working with Marketing In-House or External with Holly Amlin aka PDXBeerGirl Find PDXBeerGirl: Web: pdxbeergirl.com // Instagram: @pdxbeergirl Facebook: @pdxbeergirl   In the past, we've discussed some ways to navigate working with internal and external teams. Both have unique advantages and disadvantages along with best scenario matches depending on your brewery size. Here's a few points we touch on in this episode: Hiring within...is that the best way? Should  your front of house run marketing? Best fit for your brewery, solo freelancer or agency Finding help that knows the beer industry COVID-19 - what is successful marketing and social right now PDXBeerGirl is helmed by Holly Amlin, local beer writer, marketer, and social media influencer. Her aim is to make beer more accessible to the everyday craft beer drinker, especially women. Holly has lived in Oregon the majority of her life, but decided to put down roots in Portland five years ago for a job doing web design and branding. She is now on