Branding Brews Podcast

Carrying on with the topic of rebrands, this episode is looking at a very successful rebrand for Old Town brewing. We dig into the how and why Old Town decided to approach a rebrand. As with any brewery that might struggle to keep up with the ever-changing market, Jordan and Old Town jumped into this rebrand to create a label and branding system that would allow them to be more nimble with their beer releases. The rebrand also brought more attention to the Old Town brand as well, establishing more of a connection with their customers.

During my planning process for the Brand Forward design seminar at CBC, I had the pleasure of connecting with Fred Hart of Interact. Fred and his team do some great work, including the Dogfish Head packaging rebrand. After some insightful conversations, I thought Fred would be a wonderful guest to have on this show.

We’ve talked on this show before about the importance of having a brand or media kit easily accessible. There are a number of ways to manage this, but there is a specific platform, Brandfolder, that was made just for this purpose. Today we are joined by Luke Beatty, who is the CEO of Brandfolder, and has lots of insights on brewery brand management through a number of breweries that use his platform.

Nick Munson-Phelps, the refillable program manager for BottleDrop Refill. Nick has been leading an effort in Oregon to design and implement a refillable bottle program that breweries have already started using. Join us on this episode to learn all about the sustainability and benefits of using refillable bottles on this episode of Branding Brews.

As part of an industry that is creating a product for consumers, having insights behind those consumers can really help drive decisions, marketing, and of course your branding efforts. Rob Cartwright, Co-Founder of DataQuencher, digs into some interesting insights and we learn more about the beer market on this episode of Branding Brews.

Communication is an essential part of promoting your beer and your brand. It’s a major part of how customers understand who you are. The stronger and more concise your communication is, the better your customers will understand your beer. Jeff Alworth digs into some fundamentals of communication on this episode of Branding Brews.

There are many ways to communicate your brand, and Allagash does a great job of telling their story. Jeff Pillet-Shore from Allagash took some time to talk with us about their brand story, how every employee is apart of that story, and is excited to participate in that brand. Join us and Allagash Brewing Company today, to learn about communicating a brand story on Branding Brews.

Continuing the discussion of beer label design and branding, Adam Feller joins us to talk about packaging design. Adam owns Avidity Creative and is also the host of The Food Business Podcast

Beer and brewery photography for better branding! My good friend, Roscoe Myrick, is a professional sports photographer. We discuss some tips-and-tricks for taking better photos discussing photo equipment, planning shoots, and just generally getting into the mindset of taking good photos.

Jeff Schweiger from the Alison Group joins the show again, this time to discuss options for designing and producing Point of Sale (POS) items.

How you approach your branding can have a direct impact on the perceived quality of your beer and brewery. Your potential customers will judge your ability to provide quality beer based on your branding and brand identity. Also, customers are more likely to purchase products from a brewery that has a polished and legitimate brand. On this special one-year anniversary episode, Nick Longo joins us again to discuss perceived quality through branding.

In order to maintain a strong and consistent brand, having a good brand system and brand guidelines is an essential tool. It not only provides your internal team with a brand compass, but it is also a very valuable resource for media, vendors, and service providers. Joseph Szala of Vigor joins the show again to discuss the importance of a good brand system and brand guidelines!

How well is your brewery website performing? I am joined by a super sharp web technology team, CraftPeak, who has narrowed their specialty to the craft beer market. If you follow their Instagram account, you will see they live and breathe beer. We’ll discuss your branding and content, managing your website, how you are placing on Google search, and more on this episode of branding brews.

Using unique label materials can provide a great starting point when it comes to designing and creating a new label. Alex Kidd, the Creative Design Manager for Avery Dennison, joins to talk about some fun and unique options for your labels.

Chris Herron and David Stein from Creature Comforts joins us to discuss the ins-and-outs of developing their brand on this episode of branding brews.

One of our more popular episodes recently covered aspects of legal trademarks around naming. I wanted to follow up that episode with another interview focused on logo, trade dress, and visual graphic trademark. I’m sure most of us aren’t legal experts and focus on areas of brewing, marketing, design and branding, so I reached out to Chris Gartman who is not only a head brewer, but also an IP attorney.

Many breweries, to varying degrees, give back to their community. Ex Novo has made this their core foundation and built their brewery business on philanthropy. Listen in as Joel goes into detail about why he started his brewery with the idea giving back, and all the nitty-gritty details of running a brewery and brand with this in mind.

Beer doesn’t see race, gender, sexual orientation or class. When it comes to branding and marketing, why not take an extra effort to make sure you are being inclusive and reaching a larger audience in a positive way. We’re going to cover how inclusivity can benefit not only your brand, but the craft beer industry as a whole. With so many breweries opening their doors, it’s important that we’re looking forward and trying to reach and connect with larger audiences and communities. Carla Jean Lauter has been passionate about this topic and has been very active online, engaging other breweries and fans. Carla joins us today to talk inclusivity in the beer market, on this episode of Branding Brews.

With the start of a new year almost here, now is a great time to take an audit of your content and content strategy to work towards creating a new content calendar. Having great content, including photos, videos, blog posts +more, can really help strengthen your brand. Emily Hutto of RadCraft joins to discuss what you can do to get a content calendar started.

Michael Kiser of Good Beer Hunting discusses how important your beer portfolio is when it comes to your branding. How can a brand setup your customer's expectations when it comes to experiencing your beers and vice versa.