Branding Brews Podcast

Steve Schmidt, host of the Market The Brew podcast, joins to talk about various promotional opportunities to keep butts in barstools. Finding unique and interesting ways to keep people coming back can be challenging, but rewarding. Mug clubs, keep the glass, brewery tours and special tasting events can build a stronger brand and brand commitment.

Jason Frostholm with Creative South Podcast joins for a special crossover episode. Our podcasts collide and we get an opportunity to interview each other. Learn more about me and my history along with the Branding Brews Podcast. Jason dives into his creative past and his involvement with Creative South!

Bryan Roth, beer writer extraordinaire, joins on this episode to talk about authenticity in today's beer market.

Trademark attorney Mike Kanach joins the show to break down the challenges and benefits of creating strong trademarks for your brewery or beers.

Pressure Sensitive labels have all sorts of cool benefits when it comes to wrapping a can or bottle with your branding. Scott McKean from Best Label joins us to discuss current trends, ideas, and tricks when it comes to printing labels.

Nick Yarger, Creative Director of Ninkasi Brewing Company talks with us all about their special artist in residence program. The artist in residence offers a special opportunity for the artists and Ninkasi, different than the usual option of contracting out for design or artwork.

Learn about the process of designing and producing tap handles with Jeff Schweiger, owner of The Alison Group.

Who, when, why, and how should you hire for branding and design help? With Joseph Szala of Vigor Branding Find Vigor Branding : Web: vigorbranding.com  //  Twitter: @vigor  //  Instagram: @vigorbranding  //  Facebook: @vigorbranding There’s no question that today’s beer market is bigger than ever. Not only are there more breweries to compete with, but today’s beer drinkers are also more savvy and complex. It’s important that you can stand out amongst the crowd and that you have a clear and unique brand. In order to accomplish this, you likely need the assistance of a professional branding and design expert. One big question, or possible trouble, is how, where, and when do you hire for this help? There is a lot that goes into finding a valuable partnership when it comes to working with someone on your brand. Having a good partnership can really help your brewery and brand grow in ways you may not have imagined. If your starting a new brewery, at what point in planning do you bring on this branding expert? If

This Session episode dives deeper into episode BB010 with Nick Bortolin and Nick Longo from 14 Cannons Brewery.

Having a strong team will give your brewery and brand a healthy platform to succeed and grow. Nic Bortolin and Nick Longo join the show to talk about building their 14 Cannons team in the early days before opening.

BB009 - Session. A closer look on personalized invitations and creating personal connections between your brand and your audience. Reflecting back on some of the ideas covered on episode 9 with Chris Ladwig.

Chris Ladwig designed 575 completely individual beer labels that served as personal invitations for a new location opening for Florida Beer Company. Local patrons received their own custom beer bottle that took them by surprise.

Session Episode - A follow up to episode 8 taking a deeper look in to creating brand systems.

Ethan Silva of Small Town Brewery joins to discuss developing a new brand system for an already successful and fast growing brand. How can you build a strong brand system on the fly? How do you step back and re-assess your brand assets to develop a new and strong brand design system? Listen in to find out more!

Steve Miller of Anderson Valley Brewing Company talks with us about the legendary Boonville Beer Festival and also general branding opportunities at all beer festivals. Interested in starting a beer festival or event, we hit on that too!

Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co. Leah Kuck is the Social Media and PR Specialist for Terrapin Beer Co. Find Leah online Twitter: @crftbeerproject // Instagram: @craftbeerproject Leah likes to be social and has found a way to bring those skills of social media expertise to Terrapin Beer Co. We chat about the importance of the social media platforms that a beer brand should participate in. Leah talks about ways to streamline your social media strategy, setup content planning schedules, use social media tools and applications to help out your workload, and some other general tips on social media for breweries and beer brands. Here are just a few takeaways, tips and useful links. Leah breaks down the social platforms into the Big 3 and Little 3. Big 3 are Facebook, Instagram, and Twitter. The Little 3 are Untappd, LinkedIn, and Pinterest. All social platforms are important and good to be active on, but the Big 3 are most important. Plan out your week of content and social m

Melissa Carlson from 818 A Tiny Design Empire joins to discuss how her studio branded and fully manages the Des Moines Beer Week.

When is a good time to rebrand your brewery? How should you approach a rebrand? Jason Roberson is a freelance craft beer designer who was also the former Art Director for Sierra Nevada Brewing Co. for 11 years.

Alex Ponce is a freelance designer and former in-house designer for Stone Brewing. We discuss promotional materials for beer releases and working at Stone Brewing.

Nick Longo from Longo Designs and co-host of The Deeply Graphic Designcast joins to discuss content planning for new beer packaging and labels.