Small Business Success Tips

In today's 25 minute high-value training, GovCon Chamber president Neil McDonnell helps small business owners understand five different types of federal buyers they will encounter. ✅ Today's Topics:Who are the 5 types of federal buyers?The Relationship Bell CurveWhy 'Targeting' is vital to finding all 5 types of federal buyers5 TYPES OF BUYERS✅ Innovators✅ Early Adopters✅ Early Majority✅ Late Majority✅ LaggardsIn the federal market, there are many people who will influence your success. You must understand the roles they play and how they will help you advance your sale. Focuses of Receptivity (FR)​The people willing to help you learn about and navigate their organizationFocuses of Dissatisfaction (FD)​Program office personnel who have the actual need and define the requirements of your ideal opportunityFocuses of Power (FP)People who say whether you get a contract with their agency✅ See the training slides on YouTube5 Types of Federal Buyers Every Small Business Must Find3 Types of People Who Will Influence