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PostScript: The Barbie Movie: A Conversation about a Cinematic and Cultural Event

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Sinopsis

Today’s episode of POSTSCRIPT explores and examines director Greta Gerwig’s film, Barbie. This Warner Brothers’ movie has been in theaters for under a month but has crossed the $1 billion dollar mark during that time, breaking all kinds of box office records and making Gerwig the first solo female director to enter this rarified realm. Barbie is now Warner Brothers’ most successful film, surpassing Christopher Nolan’s The Dark Knight, which had held that position at Warner Brothers. Barbie has hit a kind of cultural and cinematic sweet spot—with a marketing campaign around the movie establishing pink as the new black, bringing in Barbie-connected products across almost all consumer platforms, from Barbie-themed furniture to holiday home rentals, from lunchboxes and tee-shirts to new Mattel Barbies reflecting characters in the film. Barbie has also received positive reviews in the United States and globally, with audience members attending the film in pink clothing and accessories, often accompanied by friends