Rethink Retail

In this episode of the RETHINK Retail Podcast, Host Gabriella Bock sits down with Elle Wang, founder and CEO of Emilia George, who shares her entrepreneurial journey from working as a UN advisor to founding a successful maternity brand. During their conversation, Elle discusses the inspiration behind the brand and shares her strategic approach to growth and fundraising while highlighting her passion for sustainability and social responsibility. Elle's unwavering commitment to creating a brand that resonates with women's real-life needs led her to challenge traditional maternity styles and advocate for more inclusive and functional designs. Her empathetic approach, fueled by her encounters with women from diverse backgrounds, shaped Emilia George into a brand that not only offers fashion-forward clothing but also strives to enrich the motherhood experience. Elle's story serves as an inspiration for aspiring entrepreneurs navigating the challenges of building a successful lifestyle brand in a competitive m