Rethink Retail

Kathryn Mazza, Senior Vice President at Hy-Vee RedMedia

Informações:

Sinopsis

Explore the transformative power of retail media networks in this insightful episode of Rethink Retail with Kathryn Mazza, SVP at Hy-Vee RedMedia, and Melissa Minkow, Director of Retail Strategy at CI&T. Kathryn shares her extensive experience, illustrating how these networks enhance customer connections and support strategic advertising. The discussion also delves into Verint’s innovative tools like Retail Choreography and Voice of the Customer, showcasing how to harness omnichannel feedback to optimize customer experiences. This episode is packed with expert insights on using technology to adapt to consumer expectations and refine retail strategies. Tune in to learn how to implement these advanced tools in your retail operations.