It's Baton Rouge: Out To Lunch

One of the first rules in business is to come up with something that solves a problem your target market didn’t know it had. It sounds so simple, right? But how do you know what those problems are? And, where do those ideas come from in the first place?. Well, in Baton Rouge, one place to look is LSU's Innovation Park and a company called Iventherm. Inventherm's latest innovation is a new startup company called Cremmjoy. Jason Hugenroth is President of Inventherm and Cremmjoy. You may recall Jason's earlier appearance on Out to Lunch when Jason told us about products Inventherm had made for space exploration. Products that found their way into NASA's equipment. At that time Inventherm was the owner of 50 patents. Now they have 60. And their new business, Cremmjoy, is a million miles way from their previous aerospace, automotive and medical devices. Cremmjoy revolutionizes soft serve ice cream and frozen drinks like daiquiris. The revolution is in the technology that drives the way products are made and dispen