It's Baton Rouge: Out To Lunch

One of the keys to successful entrepreneurship is figuring out how to build a better mousetrap. It’s not so much about inventing something new or different but just doing it in a new or different or better way. The impetus for this kind of ingenuity and creativity is finding a novel way to exploit a known market, but how do you (a) do that exactly and (b) convince people who already have an established purchasing preference that they ought to dump their old habit and switch to your product?  Meet Erin White Landry and Ben Nguyen. Erin White Landry is a microbiologist and owner of Thomas Therapeutics, a Baton Rouge based brand of all-natural, skincare products designed to help those with sensitive skin conditions. Erin founded the company in 2016, after years of frustration dealing with eczema, a condition both she and her sister suffer from. Through trial and error, she has learned to use herbs, teas, essential oils and other plant-derived ingredients to make gentle soaps, body butters, moisturizer