Ideas That Make An Impact: Expert And Author Interviews To Transform Your Life And Business

#461 The Resonance To Revenue Framework | Brandon Lee

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Sinopsis

3 big ideas discussed in this episode: BIG IDEA #1: The most misunderstood word in B2B right now: trust. Real trust starts with real people — especially your leaders. The executive voice is the single most underused asset in most B2B companies today. BIG IDEA #2: The most misunderstood word in B2B marketing and sales is "Trust". **** Emotional Resonance - Most companies still create content like its 2014. BIG IDEA #3: Real trust starts with real people — especially your leaders. The executive voice is the single most underused asset in most B2B companies today. Get the show notes for this episode here: https://AskJeremyJones.com/podcast