What The Hell Were You Thinking

Show Notes Episode 505: Thanks For Your Support This week Host Dave Bledsoe tried to impress an age appropriate woman by telling her he was in a wine cooler commercial, only to have his feelings hurt when she asked if played Bartles or Jaymes. (Ouch!) On the show this week we look back at that time when America was crazy about low rent Sangria in a bottle, only they called it a wine cooler. Along the way we discover that Dave lost his virginity much later in life. (Probably in his late 40s) Then we take a look at why Americans started worrying about their fitness (Boomers turned 30) and how advertisers used it to make money. (By selling them alcoholic fruit juice.) Then we meet the man who “invented” the wine cooler and ask the hard questions. (What does Lodi California have to do with “fun beach drinks”?) We met the two men who personified the wine cooler industry in the 80s and their direct connection to the election of Ronald Reagan. (He is EVERYWHERE) Finally, we learn why no one drinks wine coolers any