Advertising Podcast From The Ipa
The Effectiveness Files: Alistair Macrow
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:49:53
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Sinopsis
Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.
