Advertising Podcast From The Ipa



The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.


  • Bob Hoffman

    11/05/2021 Duración: 33min

    The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

  • IPA President Julian Douglas

    27/04/2021 Duración: 31min

    New IPA President Julian Douglas talks about his early days in adland, starting karaoke chain Lucky Voice and his 10x Accelerate Opportunity agenda.

  • In conversation with Helen Calcraft

    19/02/2020 Duración: 30min

    IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

  • In conversation with Orlando Wood

    24/10/2019 Duración: 33min

    IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from

  • In conversation with Zaid Al-Zaidy

    31/07/2019 Duración: 23min

    IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’.

  • Business Growth 2019 Paul Bainsfair and Marc Nohr

    13/05/2019 Duración: 28min

    Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

  • In conversation with Meabh Quoirin

    29/01/2019 Duración: 29min

    In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices. IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

  • In conversation with Sarah Golding

    17/01/2019 Duración: 23min

    IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

  • In conversation with Daniel Franklin

    31/07/2018 Duración: 42min

    What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

  • In conversation with Richard Shotton

    19/03/2018 Duración: 38min

    Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

  • Matthew D’Ancona in Conversation

    27/11/2017 Duración: 34min

    What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

  • Blair Enns in conversation

    12/07/2017 Duración: 16min

    CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

  • In conversation with Paul Lawson

    08/09/2016 Duración: 29min

    Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

  • Tim Williams in conversation

    15/07/2016 Duración: 19min

    Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference.

  • Rory Sutherland in conversation

    29/04/2016 Duración: 39min

    The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker.

  • Nicola Mendelsohn in Conversation

    30/03/2016 Duración: 22min

    Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience.

  • Dave Trott in Conversation

    21/12/2015 Duración: 28min

    Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means...

  • Ad Blocking - Part 2

    30/11/2015 Duración: 18min

    The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with advertising differently.

  • Ad Blocking - Part 1

    30/11/2015 Duración: 20min

    Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation and Programmes, IAB and Nigel Gwilliam, Media and Tech Consultant, IPA.

  • Brett Gosper in Conversation

    29/09/2015 Duración: 27min

    Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally.

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