Advertising Podcast From The Ipa

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design can teach us about marketing.

Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive sustainable growth for the agency and the client.

Jenny Biggam, Founder of the7stars, joins the IPA Making Sense Podcast to explain what makes a great planner, how to separate good judgment from risky decisions and explore whether it is time to reconsider what we call media planning in today's landscape.

Rik Moore, Managing Partner, Strategy at The Kite Factory, joins the IPA Making Sense Podcast to talk through how his comedy career influenced his career in advertising, how leaders can balance brand and performance and much more.

Monica Majumdar, Director of Client Strategy at Reach, joins the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape.

Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

What is it about studying Classics that sets you up for success in the insight business? Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis, join the IPA On... Podcast to explore Gen Z and modern dating trends.

Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind the brand.

Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.

Award-winning strategy and transformation leader and author Sue Unerman joins the IPA On... podcast to discuss her book 'A Year of Creativity', and lessons from a storied career in advertising on belonging, wellbeing and success strategies for women at work. You can purchase 'A Year of Creativity' here: https://www.amazon.co.uk/Year-Creativity-Boosting-Innovation-Inspiration/dp/1399413252

Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape. 

Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks like in brand storytelling, the role that creators will play in shaping the digital culture and much more.

Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important communication channel for them.

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on mental health, why it is so important to think about the people you are pitching with and pitching to, before sharing their top tips for pitching best practice.

True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to best nurture young talent.

The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.