Side Hustle Secrets

“The goal of growing a business the right way is to acquire customers for free.” - Austin Dixon (5:28-5:38)Austin Dixon The Whole Truth Paid advertising can be a gamble. Done right, advertising attracts the right clients to your business. But many entrepreneurs make mistakes that end up costing them thousands of dollars. There’s one strategy that can help you get better results, while having your audience cover advertising costs. This simple approach can drastically change how you grow your business. “It doesn’t make sense to put $2,200 into paid advertising and get $2,200 in return.” - Austin Dixon (5:11-5:18) Sales funnels are an essential part of doing business. Consumers have become good at tuning out the endless stream of sales messages. Businesses have learned to nurture prospects over time instead of immediately going for the sale. But most entrepreneurs are building funnels the wrong way. They create complex sales systems before they even have an audience. They spend time and money creating free prod