Side Hustle Secrets

12 - 11 - 2019 | How Poop Made Me A Better Marketer by Austin Dixon

12-09-2019 | My Coffeeshop Encounter by Austin Dixon

I just had breakfast with our content wizard, Jon Dorman, and we talked about why most "entrepreneurs" are overcomplicating their business. In this episode, I break down how we mapped out a new offer for Jon in 10 minutes on the top of our breakfast table. If it can't fit on a napkin, it's not simple enough.

I went to New York for the FIRST TIME... and ended up learning a ton about marketing (go figure). In this episode, I walk you through my trip and what I learned from attending an event with Martha Stewart, Ice-T, and other "big wigs" in the celebrity space.

Ever felt like you're just not sure what to focus on? It likely comes down to the fact that you don't know what "season" you're in. In this episode, I talk about the different seasons that entrepreneurs go through and how you can use each as a means to "get ahead" in your business.

In this episode, I break down what I learned from being on the "other side" of my first live event. Offermind 2019 was a MASSIVE success, so I'll take you behind the scenes and talk about what we did to make boatloads of cash at the event.

Have you ever been nervous when asking for the sale? If so, this episode will share with you a small but POWERFUL lesson about sales that I learned closing an $85,000 deal.  

In this episode, I talk about my biggest "funnel failure" ever and what I learned from it. Imagine being excited for a six-figure launch and then having a few small things happen that tank the entire project... I'll tell you my biggest learning lesson from this failure and how you can avoid it.

In this episode, I talk about how I had my biggest month in business while working full-time for someone else. Over the last few years, I've worked (on average) 70 hours per week... Yet I just crushed my biggest month in revenue working only 10 hours per week and I'll talk to you about HOW I did it

In this episode, I talk about simple ways you can increase your status and expertise even if you're "new" inside of your market. These are the strategies I personally used to go from being a "nobody" in the online space to somebody that often gets referred, has established authority, and has built brand equity in my market. You can copy these EXACT strategies to do the same, even if you're just starting out!

In this episode, I dive into why I made the decision to put my business on the "back burner" and accept a full-time job working for my mentor, Steve Larsen. There were a lot of factors that went into it, but when I took a step back it was a NO BRAINER to take this opportunity head-on.

In this episode, I talk about why comedians are brilliant marketers and how you can mimic their skillset to improve your marketing. If you look at the career of any well-known comedian, you'll pick up on subtle habits they use to "level up" and refine their craft. These habits are habits you can adopt to accelerate your own success.

In this episode, I talk about the power of your environment and how it has a MASSIVE effect on your business growth. If you're struggling to grow your business, reach your goals, or just play at a higher level in life, chances are that your environment is holding you back. Learn how to take control of your environment and level up with simple changes in your day-to-day routines.

“If you want to succeed in the game of entrepreneurship, you need to be growing personally and professionally each day.” - Austin Dixon (0:56-1:05)Austin Dixon The Whole Truth Business owners have to make tough decisions. They need to know when to keep going when things get rough, and they need to know when to give up and move on to a different strategy. But the toughest decision for many entrepreneurs is knowing when to ask for help. As entrepreneurs it can be a struggle to turn to others for guidance. Sometimes ego or stubbornness gets in the way. However, we often don’t realize that having someone coach them over the next hurdle is exactly what we need to achieve the success we’re after. Getting help at those critical points is what every business owner needs to continue to grow professionally and personally. The top performers in business, sports, and other arenas all work with coaches and mentors. “The thing holding you back in your business is your own stubbornness, ego, and not identifying the red flag

“When you work by yourself, you don’t have other teammates. You are the fastest or slowest person on the court.” - Austin Dixon (3:15-3:23)Austin Dixon The Whole Truth Accountability is hard to come by when you’re working on your own. Solopreneurs have unique challenges that other entrepreneurs don’t. As a solopreneur, it’s up to you to hold yourself accountable to the goals you’ve set for your business. But there’s a hidden accountability partner you can use to be more productive. “If you want an accountability partner to hold you to your deadlines… all you have to do is tell more people about what you’re working on.” - Austin Dixon (5:52-6:07) Many of today’s entrepreneurs have bounced between working with business partners and working by themselves. What they learn is that it’s easier to be productive when you’re working with others. You’re more likely to get things done when other people are depending on you. If you don’t follow through, they can’t do what they need to do to move the business forward. In

“The goal of growing a business the right way is to acquire customers for free.” - Austin Dixon (5:28-5:38)Austin Dixon The Whole Truth Paid advertising can be a gamble. Done right, advertising attracts the right clients to your business. But many entrepreneurs make mistakes that end up costing them thousands of dollars. There’s one strategy that can help you get better results, while having your audience cover advertising costs. This simple approach can drastically change how you grow your business. “It doesn’t make sense to put $2,200 into paid advertising and get $2,200 in return.” - Austin Dixon (5:11-5:18) Sales funnels are an essential part of doing business. Consumers have become good at tuning out the endless stream of sales messages. Businesses have learned to nurture prospects over time instead of immediately going for the sale. But most entrepreneurs are building funnels the wrong way. They create complex sales systems before they even have an audience. They spend time and money creating free prod

“Marketing and sales are all about belief. It’s about telling stories to change behavior.” - Austin Dixon (11:27-11:36)Austin Dixon The Whole Truth Learning how to sell is one of the biggest stumbling blocks for entrepreneurs. Most people lack the confidence to ask for the sale, causing them to struggle to gain traction and build long-term success. But there’s a simple strategy you can use to reverse the process. Rather than spend all of your time asking for the sale, you can actually get others to ask you how they can buy what you’re selling. “Most marketers speak in technobabble and bore their audiences. They’re not selling through stories.” - Austin Dixon (10:50-10:58) Some people are born with the traits and skills for selling. But others have to develop these skills over time. If you grew up always getting what you wanted, then chances are that you’ve never had to make a sale. You’ve never had to ask for something in a compelling or persuasive way. Many entrepreneurs have negative experiences with sales

“If you’re not making the sales you want, you’re either talking to the right audience in the wrong way, or you’re talking to the wrong audience (maybe) in the right way” - Austin Dixon (4:49-4:58)Austin Dixon The Whole Truth   Your sales process is the foundation of your business. Knowing how to enter any niche market with an optimized process means you maximize your sales. You increase  your revenue and build a core audience of the people who want what you have to offer.   Most entrepreneurs start out thinking they just need to build a large audience to be successful. They look at platforms like Instagram and Facebook and think tapping into the largest number of people will lead to a highly profitable business. But it doesn’t work that way. In fact, there’s an even easier way to hack your market and start generating revenue quickly with minimal cost.     “It’s not about the size of the audience you have. It’s about the core of the audience. You don’t need hundreds of thousands of fol

“I’m going to document my entire journey to seven-figures in hopes of showing you that any ordinary person… can build the business of their dreams.”   - Austin Dixon (8:27) Austin Dixon The Whole Truth   Welcome to The Whole Truth where we will uncover the truth, the whole truth, and nothing but the truth about how to grow a successful business in today’s online space.   In May of 2016, I quit my 9-5 in LA and moved back home to start a business from my dad’s basement. The past couple of years have been a rollercoaster of setbacks and success as I have been seeking to crack the code to grow a business consistently and predictably each month. I know the desperation of needing to find clients to pay the bills, and the fear that creeps up when investing thousands into a coach.   I want to show you what has been working in the internet marketing space to help you grow your business today. The best way to learn how to find success and avoid big mistakes, is to learn from the people who have gon

On this episode of the Side Hustle Secrets Podcast, I talk about the 3 things that you need to be willing to give up if you ever wanna succeed as an entrepreneur. Here are some of the key things you’ll hear in today’s episode: • Why living in the "Comfort Zone" will kill you • How negativity is the brother of failure • The easiest way to make progress by doing less ---------------------------------------------------------------------------------------------------------------- ★ ☆ Want to learn how to make money online with sales funnels? ☆ ★ Which Online Business Should You Start? ► Take The Quiz: https://bit.ly/2LPkE2J FREE Sales Funnel Masterclass: ► https://www.sidehustle-university.com... My Favorite Tools & Resources: ► ClickFunnels FREE 14-day Trial - https://bit.ly/2OmARhw ► FREE Experts Secrets Book: https://bit.ly/2mHURyh ► FREE Dotcom Secrets Book: https://bit.ly/2NLYChJ Have A Question? ► Message Me: https://m.me/austinjdixon Find more free resources here: ► https://www.austinjdixon.com Wa