Side Hustle Secrets

“Marketing and sales are all about belief. It’s about telling stories to change behavior.” - Austin Dixon (11:27-11:36)Austin Dixon The Whole Truth Learning how to sell is one of the biggest stumbling blocks for entrepreneurs. Most people lack the confidence to ask for the sale, causing them to struggle to gain traction and build long-term success. But there’s a simple strategy you can use to reverse the process. Rather than spend all of your time asking for the sale, you can actually get others to ask you how they can buy what you’re selling. “Most marketers speak in technobabble and bore their audiences. They’re not selling through stories.” - Austin Dixon (10:50-10:58) Some people are born with the traits and skills for selling. But others have to develop these skills over time. If you grew up always getting what you wanted, then chances are that you’ve never had to make a sale. You’ve never had to ask for something in a compelling or persuasive way. Many entrepreneurs have negative experiences with sales