Dos Marcos

Case Study: Mattress Hub Navigating a New Way to Advertise

Informações:

Sinopsis

Mattress Hub operates a dozen stores in Kansas. Like many sleep shops, they're evaluating where to spend advertising dollars and how to approach messaging in their marketplace.  In this episode Dos Marcos use Mattress Hub as a case study to discuss the "crack cocaine" of the mattress industry. How do you balance promotions with branding? Is building value in purpose, products, and people the path to mattress riches? Thanks to Ryan Baty and the Mattress Hub team for letting us shine a light on your business in an effort to help others.  Also, thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.