Automotive Aftermarket Masterclass

Marketing Director of Konig Wheels Scott Weiss welds an office chair and Davin almost insults his DSM roots. - Scott Weiss Loves to work on build, crazy builds. Has a 2006, twin turbo 350z with only 23,000 miles on it One thing that made him/them successful in marketing - Success is subjectives. Make quality product. He really believes in what he does. Not in the business of convincing the market to buy Konig. - Stages of career. Learn then utilize. Over and over. - Being self aware. - Not being complacent with where you are How the auto sector markets itself: - Very comfortable with checking boxes. - Marketing tactics are moving very/too quickly. - Always playing catch up. - Have a hard time keep up. And don’t really trust where to go or how to get there 2019 Plans: - Long term focused (5yrs) Scott's Links: Instagram: https://www.instagram.com/scott_konig/ Konig Wheels Instagram: https://www.instagram.com/konigwheelsusa/ Website: https://konigwheels.com/ Studio Rhoad Links:Instagram: https://instagram.com/st