Automotive Aftermarket Masterclass

The Holley Performance brand is one we are all familiar with but how does it continue to remain an automotive icon? We talk with Holley's Digital Marketing Manager on that very question. He sheds some light on LS Fest, automotive culture, products and where the company plans to be in three years. Follow Holley Performance: Instagram Youtube Facebook Holley Performance Website Tag Along with Studio Rhoad: Instagram Youtube Facebook TikTok Website

We’ve all seen those wild social videos of past Black Fridays. Hundreds of people camping out in lines, then frantically rushing into stores as soon as the doors open to get the best deals, not caring how many people they knock over in the process. Middle-aged moms elbowing each other to get the best toys, and crowds running to a pile of 20 televisions that are half off... Sounds like a social distancing nightmare, right? According to new data, other Americans think so, too. Since March, the coronavirus (COVID-19) pandemic has caused our shopping habits to change, with more stores, even local ones, converting to digital purchases and curbside pickup. And now, Google is reporting that many Black Friday shoppers will choose to shop online rather than in person. This may not seem like a huge shift. We've already seen, in recent years, the rise of Cyber Monday and online e-commerce dominance, as consumers take tor their couches instead of stores for the best deals. Still, there is more than meets the eye to this

Davin and Chris determine when and how automotive companies can start selling again without appearing tone deaf. Tag Along with Studio Rhoad: Instagram Youtube Facebook TikTok Website

Impostor Syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent fear of being exposed as a "fraud". The most talented people I know, and myself, struggle with it day-in and day-out. General Managers running billion dollar companies. Speakers who command audiences in the thousands. Powerful men and women who still wonder if what they are doing is good enough, or if they are about to be found out for being an imposter. We all suffer from it.⁣⁣ I am convinced there will be a knock on the door one day and a man with a clipboard will be there to tell me that it was all over. That they caught up with me and I would have to get real job now. Since I'm a shit-cook, I'm quite relieved that most of the door knocks so far have been the pizza man.⁣ But Imposter Syndrome doesn't go away with any form of a success. We assume that successful people don't feel like frauds but we now know that the opposite is true.⁣⁣ In fact, the most successful people I know don't questio

Conversations around diversity and inclusion are hard, but necessary. So we're going to take the conversation one step at a time. Davin takes some time to talk about the importance of how the words we use matter, as we start along the journey.

Back in February, when it was still safe to travel, Davin and I visited a media agency in LA. This isn’t like any other media agency though. They have completely flipped the traditional agency model upside down by operating out of a garage space which acts as a hub - connecting artists, innovators, industry insiders, and brands around a shared passion for contemporary car culture. By doing so, they have worked with the likes of Samsung, Michelin and most recently, Formula 1. That agency is Race Service and today we are going to chat with its co-founder and long-time friend, Jacob Agajanian. His wealth of knowledge will give you some insight as to what’s happening on the media landscape and tips you can apply to your own media strategies.  Follow Race Service: Instagram Youtube Facebook Website Tag Along with Studio Rhoad: Instagram Youtube Facebook TikTok Website

If you’ve been listening to this show for a while, then you know how much I love good design and aesthetics in general. Logos, package design, typography, photography. All of it. And that’s why I’m very excited to have on today’s guest, Jarrett Seng. He owns and operates Raceseng which produces high-end (dare I say luxury) automotive parts. For example, one of the marque products is a set of titanium lug nuts that sell for $900. You’re probably thinking what lunatic would pay $900 for lug nuts. The answer is they aren’t buying lug nuts. They are buying the experience that the Raceseng team have designed. And that’s why Jarrett is on the show. He’s going to share how they take a seemingly commoditized product and created a lucrative business around selling high-end experiences. Show Links: Marty Neumeier books Stalk Raceseng: Instagram Youtube Facebook Raceseng Website Tag Along with Studio Rhoad: Instagram Youtube Facebook TikTok Website

We're talking to David Gibson, Business Development Manager of MoTec USA. Like many of us, MoTec have had to adapt to the ever changing requirements with customer support and supply chains. So he’ll give us some insight on how MoTec is handling that. David will also touch MoTec’s North Carolina office and it’s relationship with NASCAR despite the sport’s decreasing numbers. Lastly, we will hear that one piece of bad advice that you shouldn’t take. Show Links Instagram Youtube Facebook MoTec USA Website   Tag Along with Studio Rhoad: Instagram Youtube Facebook TikTok Website

One of the most well known automotive photographers on the planet who’s best known for his work with SpeedHunters and more recently Jay Leno. Larry Chen is joining us and we cover a lot. Everything from the business value of photography to what he would put on a blank billboard. Stalk Larry: Instagram Youtube Facebook Website Tag Along with Studio Rhoad: Instagram Youtube Facebook TikTok Website

It’s being said that the manual transmission is going extinct. Between the adoption of electric cars which don’t utilize a transmission in the traditional sense. And more and more consumers considering driving to be a chore, clutch companies are keeping a very close eye on the market shift. So we’ve invited David Norton of SPEC Clutch onto the show. He’s going to give us some insights as to how they have adapted to market shifts over the last two years and how they plan to stay ahead of this one. SPEC Clutch specclutch.com SPEC Instagram SPEC Facebook Tag along: studiorhoad.com Instagram Youtube Facebook TikTok

With any marketing initiative, you want to take advantage of underpriced attention and esports are ripe for the picking. More specifically, online racing which is wildly in expensive to sponsor. With everyone in stay-at-home mode, we are filling the void for racing with simulators like iRacing, Asseto Corsa and Formula 1 2019. Some of which are being broadcasted on national TV networks to the tune of 800K viewers. So Davin and I are going to give you some tips and suggestions on how get your foot in the door, then take advantage of this surgence in viewership. Tag along: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

If you’ve purchased anything online in the last few weeks, then your experience was inevitably different than that of pre-quarantine. And you likely asked yourself questions like, - Is this company even operational right now? - If they are, when will I get the product I want to purchase? Those same questions are creating doubt in your purchase is happening in minds of your customers and hindering eCom sales. The fix is very simple and on this short episode, we’ll tell you how. BTW, we’re making some studio and equipment changes so please excuse the poor audio quality.  Website Notification Links: Bigcommerce: powr.io Wordpress: Hello Bar: https://wordpress.org/plugins/hellobar/ Shopify: https://apps.shopify.com/quick-announcement-bar-always-keep-your-customers-informed/reviews?page=50&rating=5 Tag along: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

This is a special episode for Davin and I. With the Coronavirus in full swing, a lot of friends, clients and colleagues are facing tremendous adversity and not quite sure what to do. Since recording this episode, we got word that Accuair was forced to close their doors due to the pandemic. With this episode, we hope to play a small role in preventing other companies falling to the same fait. So we’re going to talk about how your company should tread lightly during these tough times and I’ll provide 4 ways you can execute on today which will allow you to not only survive but to come out on the other end in a better position prior to the crisis. Tag along: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

This is the episode we’ve all been waiting for. For months, Davin and I have been teasing about an episode around Vanity Metrics. Well that day has come. And we both come out swinging with two analogies. One is a stairclimber and the second being the frosting on a cake. Odd I know, but it’ll all makes sense shortly. Tag along: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

Marketing is who you are, not what you sell. What we mean by that is, Your brand represents the culture of your company which in turn is represented in the soft service that you provide. So when you think about it, the marketing of a lot of automotive companies is trying to inspire the customer to enter the fold and be a part of the company’s ethos beyond the product itself. Today, Davin takes the reins on this one and provides three really good examples of companies that take this approach to heart. Each of which, we can all learn a thing or two from. Links mentioned in show: https://www.instagram.com/black/ https://www.instagram.com/white/ https://www.instagram.com/raceseng/ Tag along: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

Many times on this show we’ve advised you not to emulate Apple or similar companies because of their sheer size, resources and ability to fail forward.  However we are going to contradict that statement in reference to Tesla and their launch of the Cybertruck. Love it or hate it, Elon’s launch of the truck is a masterclass in branding. Today Davin and I will unpack the 5 steps Tesla used to launch the Cybertruck which were inspired by Apple.   Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

This week we speak with someone who I’ve wanted to have on the show for quite some time. Mark Arcenal. If that name rings a bell it’s probably because he’s worked for and built some of amazing brands over the years. Nike, Fatlace, Illest, Hypebeast and RWB just to name a few. Through those experiences Mark has perfected the return on good design and visual branding. Follow Mark on IG: https://www.instagram.com/mrk.rcnl/ Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

This week we are talking about Apple and why you shouldn’t be using them as your guiding light. Or any business of their level. Primary because they have resources and safety nets in place that allow them to fail forward. So we’ll unpack those scenarios and give you some alternative approaches when looking for business inspiration.   Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com

This week we are talking about ROI - Return On Investment But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI. Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive businesses. I’m not quite sure how that happened.

Welcome to Episode 18 of On The Rhoad. A weekly podcast where we discuss the art and business of the automotive market. Well ladies and gentleman, I think we have official broken Davin. This week we are talking about sponsorship from the brands perspective And if you know anything about us then you know how easy it is for us to get triggered on this topic. I’ve included the PG13 version of this in the main show, where we unpack sponsorship strategy and how to approach that part of the business. But if you want to hear Davin lose his mind over this, keep listening after the outro. Don’t say I didn’t warn you….   Studio Rhoad Links: Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com