Marketing Strategy Sessions

Take holistic control of your digital marketing with tips from Kelly Kubrick, owner of Online Authority, a digital analytics services firm. I am honored to have her on the podcast today to share with us a goldmine of information about supercharging your digital marketing with her Six Dimensions for Digital Maturity. In an attempt to provide a solution to the amount of fragmentation in the digital landscape, Kelly has proposed six dimensions that are used to assess companies’ digital marketing capabilities.There are a series of indicators within each dimension that companies must rate themselves in. Digital success means getting in right within all the six areas. In this podcast you will learn:- The six dimensions for digital maturity and how these tie in together to develop digital success- Why knowing your scores across each dimension helps you improve your digital strategy- Why companies hire digital specialists that only focus on one or two of the dimensions- How to get it right across the six dimensions-