Marketing Strategy Sessions

Chris Mack, founder of Spokal and marketing automation genius, likens content marketing to a charginglocomotive: “It takes so long and so much energy and a big huge engine to keep that thing going fromzero, but once it’s up to speed, it takes a tremendous amount of power and force to stop it.” And Chrishit the bull’s eye. Content marketing does require time and stamina to follow through and reap thebenefits, but once you’re up, you know you’ve made the best decision!As the founder of Spokal, a Top-Of- The-Funnel focused inbound marketing automation platform forWordPress, Chris knows the many complexities and meanderings of content marketing – more thanenough to give us a few fantastic insights for today’s podcast!Chris and I get down into the details of the following: With so many tools and marketing activities in Spokal’s arsenal, how does its attribution model look like? Is there a better way of attributing marketing automation? When talking to top-executives, how do you deal with those who want instant res