Marketing Strategy Sessions

With me today is SEO extraordinaire Nick Wilsdon, the SEO Lead of Global Channel Optimisation of theVodafone group. With around 18 years of SEO experience, Nick has mastered the intricate ins-and- outsof the SEO business, so much so that even though SEO through the years has been so inconvenientlyerratic, Nick has proven to be extraordinarily efficient – and today we have the honor of finding outwhat makes his strategy so effective!In this podcast we learn how SEO has evolved through the years and how the business has becomemore specialized, especially on its massive mobile-centric shift. The overall success of SEO has nowbecome a company-wide initiative encompassing almost all departments, which now leads us to achallenge: How can companies fully integrate SEO into their business?With his extensive SEO repertoire, Nick gives us the lowdown on the following: How do you convincemembers of the C-Suite of SEO’s value when it requires so much specialized knowledge to understand?How do big companies who are less-a