Advertising Podcast From The Ipa
In conversation with Orlando Wood
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:32
- Mas informaciones
Informações:
Sinopsis
IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583
