Local Business Marketing Secrets

Had an amazing chat with Johnny Allen, multi-location gym owner. He owns 4 gyms under the Physique Performance Specialists brand, in Western Australia. And we covered a lot of topics about his biggest tips and lessons from growing his business. This is one of my favourite episodes to date... to get ready to take notes as Johnny drops value bombs left, right and centre. In this episode you'll discover... How he builds systems for culture that don't require his personal input The 4 step system for replicating out his processes across 4 gyms A key piece of advice to anyone wanting more than 1 location (ignore this at your own risk) Why the thing you THINK is the problem... usually isn't the problem and how to avoid this. The #1 thing that helps his team have exceptional high standards (even when he's not around) How to attract and keep highly talented coaches Rallying your team together for a common cause is key to client experience and retention How weekly and quarterly reflection completely tran