Dreamcatchers

Everything is all about branding. But is your brand coherently aligned with your values and yourself as a person? In today’s episode of Dreamcatchers, I welcome Kate DiLeo, an expert on brand designing and marketing to share her approach with us on coaching and mentoring entrepreneurs.She will show us how she helps businesses articulate their message to further increase their value and their audience reach. Her story of exiting the matrix will inspire any of us who are struggling to pursue our dream so let’s jump right in and come from a place of desperation to a place of invitation! [00:01 - 8:11] Opening Segment  I introduce today’s guest, Kate DiLeo See links below to get in touch with Kate Kate’s background storyExtracting from clients their brand  Kate shares her journey and how she created her proprietary framework [8:12 - 17:32] Branding and Kate’s Red Pill Moment Three things that are the crux of a brand messageTagline, value proposition statement, and differentiator statement Kate talks a