Startup Life Show With Ande Lyons

How can a founder create an effective PR campaign when they’re bootstrapped, time strapped, and don’t have connections?Our guest, Alyson Campbell, is the CEO & Founder of Heart & Soul PR, Inc., and she’s ready to help you gain the media attention you need to soar in 2022!With her 15 years of experience in PR/marketing in New York City and Los Angeles, Alyson has served a range of leading consumer brand clients including Mercedes-Benz, British Airways, Hewlett-Packard, the Timberland Company and more in various large, medium, and boutique PR agency settingsIn 2015, Alyson founded Heart & Soul PR to provide opportunities for emerging brands to develop and grow their business. She understands that growth hacking and social media campaigns are terrific strategies for reaching your customer segment and building your sales funnel. But a good PR strategy will do all that and help with investors, build backlinks to your website, increase brand awareness and credibility, and create a favorable image for yo