Startup Life Show With Ande Lyons

What happens when you’re a serial tech entrepreneur trying to design a custom ring for yourself and find the experience to be outdated and daunting?You solve that problem by disrupting the jewelry industry with a new business – Gemist - the first mobile app that allows users to design rings and try them on before they buy!Our guest, Madeline Fraser, is a serial entrepreneur and big thinker who loves creating consumer facing technology that solves a big problem. Over the past five years she has created and grown multiple start-ups. Raising millions in funding for ideas she believes will make our world so much easier.Today Madeline is the Founder & CEO of Gemist, a custom jewelry brand that gives you the power to design your own jewelry, offering a 100% customizable experience with options for the cut, setting, metal, stone, color, style, band, and size. Through its unique “Try-On” feature, the brand will send Gemist rings straight to your home at no cost so you can be sure the fit, look, feel, and experien