Startup Life Show With Ande Lyons

Do you know where your eCommerce metrics are?The most successful eCommerce businesses make decisions based on metrics. They know the state of their store’s performance at all times and which levers to push to grow.There are thousands of metrics you can track, but only a few of them directly represent the state of your business and can be turned into actionable insights that help you grow.Our guest, Raj Sheth is a serial SaaS entrepreneur. After two failed eCommerce startups, Raj founded Recruiterbox in 2011 and exited to private equity after growing it to 3000 customers and $4MM in ARR.Today Raj runs FlyData, a company he acquired in 2020, helping fast-growing eCommerce companies centralize their data for analysis. Raj’s ultimate goal with FlyData is to make it easy for eCommerce companies to pull their data into one place, and have insights on what is working, even without a large engineering or data team.He shares the best startup