Startup Life Show With Ande Lyons

Taking a recipe and scaling it for mass production, especially when it has a shelf-life, is one of the hardest business models to start.Our guest, JimmyTay Trinh, is the founder of Naturally Noah’s, a food business providing an array of delicious, vegan instant pho noodle soups.JimmyTay and his family members were suffering from chronic illnesses and obesity. While they loved consuming pho noodles, JimmyTay knew the instant soups on the shelf were toxic – filled with high levels of sodium and saturated fat.A former restauranteur who honed his craft at the Culinary Institute of America, JimmyTay knew he could create a healthy, vegan version of pho noodles that would help his family and other folks lead healthier, sustainable lives.He created a delicious variety of instant pho soups, figured out how to scale the recipes, designed the packaging, secured proper nutritional labeling, beta tested in local stores, learned how to mass produce the recipes, and Naturally Noah’s is now a nationally distributed food prod