Startup Life Show With Ande Lyons

How do you launch, brand, build and distribute a 100% clean and ethical product line in the crowded wellness space? Especially when its primary ingredient is CBD?Our guest, Davina Kaonohi is the CEO and Co-Founder of ELĒMENT APOTHĒC, an innovative and purpose driven consumer brand focused on CBD-infused wellness and body care products, combining the healing powers of nature with the ingenuity of innovation in science. With a deep passion for creating good in the world, Davina’s vast experience in team building, branding, business strategy and operational management, along with her seasoned background as a founder and community builder, uniquely qualifies her to lead ELĒMENT APOTHĒC.Davina take us on a "broad spectrum" tour of her full spectrum CBD CPG startup journey:* name creation* brand promise* product sourcing* B Corp filing* packaging* manufacturing* Cost of Goods Sold* distribution00:00​ - Meet Davina and hear her full circle cannabis story featuring her Dad10:55​ - Origin Story for ELĒMENT APOTHĒC - h