#futureproof Podcast

In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss. She‘s reinstated the quarterly report and talks through the highlights of her first three months. The CIPR has joined to CBI to assert the value of public relations to business. #2 Facebook data scrutiny; regulation inevitable The conversation around Facebook and data privacy has grown louder throughout the year. The Cambridge Analytica investigation by The Guardian has brought a fresh round of scrutiny from the UK and US governments. Some form of regulation seems almost inevitable. #3 Social media fails at scale; it’s a conversation Wetherspoon closed down its 600 social media accounts last week. The pub chain had an account per property that was us