#futureproof Podcast

Informações:

Sinopsis

Sarah Hall and Stephen Waddington on the business and opportunity for marketing, public relations and social media.

Episodios

  • #FuturePRoof podcast: Business interventions for COVID19

    #FuturePRoof podcast: Business interventions for COVID19

    30/03/2020 Duración: 19min

    #FuturePRoof podcast: Business interventions for COVID19 With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: The #FuturePRoof COVID-19 survey finds industry bosses continuing to come to terms with rapid change and uncertainty: (35.9%) and access to customers (53.0%). 45.9% of employers are worried about trading through the crisis. The survey remains open and the data continues to be passed to CIPR, PRCA and the Government to inform interventions. The CIPR and PRCA have been lobbying central Government. Both organisations have published advice and toolkits for members. Financial support announced so far is listed on the Government website. The BBC has restated its public service commitment and the NHS is at the heart of the Government’s response. The marketing and PR has shifted to education and public information. The last two weeks have seen massive technology onboarding across society. At work and home video has become the norm. Privacy concerns have evaporate

  • #FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on

    #FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on

    20/03/2020 Duración: 26min

    #FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: It’s been a long week as COVID-19 impacts the UK The challenge of shifting a workforce to virtual working How to manage uncertainty, leadership and practical steps to take Job security and finding PR and marketing work Dealing with disinformation: social media and messaging The crisis response starts in the community www.futureproofingcomms.co.uk/

  • #FuturePRoof podcast: #bekind

    #FuturePRoof podcast: #bekind

    03/03/2020 Duración: 23min

     #FuturePRoof podcast: #bekind With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer service and promotion Noisy news cycle: Boris baby has bumped big news stories down the agenda including floods, Coronavirus and high profile political resignations Coronavirus: clarity, consistency and honesty are critical to allaying public fear and restricting the spread. The Department of Health and Social Care, NHS and WHO provide exemplars Diary dates: PRCA Schools outreach programme, inaugural #FuturePRoof conference with PRCA and the IoD, and PRFest www.futureproofingcomms.co.uk/

  • #FuturePRoof podcast: media in a mess

    #FuturePRoof podcast: media in a mess

    28/10/2019 Duración: 20min

    #FuturePRoof podcast: media in a mess In the latest edition of the #FuturePRoof podcast we discuss: City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners It’s not just social media that is being used to share disinformation. Journalists need to be critical voices and name sources Facebook is facing pressure in the UK and US over political ads. Legislation is urgently required but isn’t forthcoming A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. The BBC is in danger of losing younger audiences, and its journalists need to up their game. BME PR Pros and W Communications initiatives to tackle diversity in public relations are welcomed

  • #FuturePRoof podcast: a short rant for our listeners

    #FuturePRoof podcast: a short rant for our listeners

    02/09/2019 Duración: 16min

    In the latest edition of the #FuturePRoof podcast we discuss: Sarah spent her summer holidays writing a guide to countering disinformation for professional communicators The CIPR Election is underway and both Sarah and Stephen are backing Mandy Pearse for President in 2021 Stephen is working with Scott Guthrie and Vuelio to write a guide to earned and owned media governance for influencer marketing Home Secretary Priti Patel, herself a professional communication, has pitted police social media managers against front line officers this week The PRCA has a pulse survey underway to characterise the market for virtual agencies We share our summer reading list tips: How to be right, The Social CEO, and The Leadership Challenge

  • #FuturePRoof podcast: Celebrating Mary Meeker

    #FuturePRoof podcast: Celebrating Mary Meeker

    25/06/2019 Duración: 22min

    In the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker. The 300+ page annual report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

  • #FuturePRoof podcast: Celebrating over 60s in public relations

    #FuturePRoof podcast: Celebrating over 60s in public relations

    10/05/2019 Duración: 19min

    In the May edition of the #FuturePRoof podcast we discuss: Protecting your creative ideal and intellectual property with a shout out to Manifest’s work for Brewdog The PRCA Census 2019 which finds the PR industry in the UK is worth £15billion and employs 95,000 people but isn’t making progress on diversity and socioeconomic issues despite best efforts The Cision Global State of the Media Report 2019 with insights for pitching to time-pressed over worked journalists The influence of the Trump playbook in local politics in the North East during the North of Tyne Mayoral election Book recommendations: Airhead by Emily Maitlis and The Joy of Work by Bruce Daisley

  • #FuturePRoof podcast: LinkedIn porn, don’t do it kids

    #FuturePRoof podcast: LinkedIn porn, don’t do it kids

    18/03/2019 Duración: 19min

    In this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to blog; and environmental activist Greta Thunberg.

  • #FuturePRoof podcast: Socially Mobile

    #FuturePRoof podcast: Socially Mobile

    17/02/2019 Duración: 24min

    In this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educational grants.

  • #FuturePRoof: Robots to try at home

    #FuturePRoof: Robots to try at home

    06/01/2019 Duración: 35min
  • #FuturePRoof podcast (Series 2, Ep 4): A conversation at BledCom

    #FuturePRoof podcast (Series 2, Ep 4): A conversation at BledCom

    08/07/2018 Duración: 32min

    Sarah Hall and Stephen Waddington talk about the highlights of BledCom 2018, the 25th international public research symposium. Presentations and panel discussions tackled the conference headline - A World in Crisis: The Role of Public Relations. Sarah and Stephen talk about PR for good and bad, media, professionalism, organisational purpose, education and the relationship between academia and practice.

  • #FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcare

    #FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcare

    30/05/2018 Duración: 32min

    In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.

  • #FuturePRoof podcast: stop posting shit on the internet

    #FuturePRoof podcast: stop posting shit on the internet

    24/04/2018 Duración: 28min

    In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss. She‘s reinstated the quarterly report and talks through the highlights of her first three months. The CIPR has joined to CBI to assert the value of public relations to business. #2 Facebook data scrutiny; regulation inevitable The conversation around Facebook and data privacy has grown louder throughout the year. The Cambridge Analytica investigation by The Guardian has brought a fresh round of scrutiny from the UK and US governments. Some form of regulation seems almost inevitable. #3 Social media fails at scale; it’s a conversation Wetherspoon closed down its 600 social media accounts last week. The pub chain had an account per property that was us

  • #FuturePRoof podcast: how was half term for you?

    #FuturePRoof podcast: how was half term for you?

    18/02/2018 Duración: 29min

    In this edition of the podcast Sarah Hall and Stephen Waddington discuss accountable leadership in the charity sector; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; tech in public relations; and upcoming events.

  • #FuturePRoof podcast: breaking and mending stuff

    #FuturePRoof podcast: breaking and mending stuff

    24/12/2017 Duración: 30min

    In this #FuturePRoof podcast we discuss abuse on social media, diversity, Storify’s closure, Time’s person of the year, #AIinPR and our goals for 2018.

  • #FuturePRoof podcast: slurp, slop and scrawl

    #FuturePRoof podcast: slurp, slop and scrawl

    21/11/2017 Duración: 23min
  • #FuturePRoof podcast: celebrating the CIPR and the NHS at 70

    #FuturePRoof podcast: celebrating the CIPR and the NHS at 70

    21/10/2017 Duración: 31min

    #CIPR70, Twitter discourse, the implications of a declining regional media on society, a new #FuturePRoof project, and new contributions are all among the topics discussed on the latest podcast.

  • #FuturePRoof podcast: waterproofs and winter clothes

    #FuturePRoof podcast: waterproofs and winter clothes

    05/09/2017 Duración: 21min

    The PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool are all among the topics discussed on the latest #FuturePRoof podcast.

  • #FuturePRoof podcast: strawberry picking

    #FuturePRoof podcast: strawberry picking

    22/06/2017 Duración: 28min

    #PRFest, Cannes, the General Election, the Meeker report and image recognition are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.

  • #FuturePRoof podcast: an afternoon snifter

    #FuturePRoof podcast: an afternoon snifter

    05/05/2017 Duración: 28min

    Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.

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