#futureproof Podcast

Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this week. Here’s what you’ll learn. Big Mac Twitter hack The McDonalds corporate Twitter account posted a tweet criticising President Trump earlier in the month. It was live for around 20 minutes before it got pulled. The management of social media accounts must be incorporated into corporate governance. Use two-factor authentication for the highest level of security. How to fight flawed metrics in public relations Advertising Value Equivalent (AVE) festers as a public relations metric. AMEC’s data suggests that around 20% of organisations worldwide still use AVE. In 2016 AMEC created an Integrated Evaluation Framework that works across all forms of integrated communications. It includes a comprehensive website of resource material and a free interactive tool. Please use it. Three things we need to fix about the internet Sir Tim Berners-Lee wrote an op ed on the 28th anniversary of the Internet citing three things that we need to do to sav