`brand Sounds - Music And Brands´
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 2:04:19
- Mas informaciones
Informações:
Sinopsis
Insights on music in advertising and marketing.
Episodios
-
comMUSICation - Episode 01 - Introduction
04/02/2019 Duración: 07minA serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.
-
NIVEA & Asher Lane - Episode 6 of 6
14/12/2006 Duración: 04minThe final episode of the NIVEA & Asher Lane series with John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer. John is asking him about the benfits that NIVEA got out of this deal. But first of all, Michael is going to tell us his thoughts on the place of the composer in the food chain.
-
NIVEA & Asher Lane - Episode 5 of 6
07/12/2006 Duración: 07minA simple but important question this time: What is Michael Cramer's opinion about Sound Branding?
-
NIVEA & Asher Lane - Episode 4 of 6
30/11/2006 Duración: 04minIn this episode, John and Michael are talking about the current trend of brands putting undiscovered talent on the web. For example: Mercedes Benz with their "Mixed Tape" Project. Moreover they are talking about the future of the record companies and their behavior on the market...
-
NIVEA & Asher Lane - Episode 3 of 6
23/11/2006 Duración: 06minThis episode starts of with a monologue of John Groves exponding on the importance of specialist applied music composers. Moreover, John is asking Michael Kramer why the record company didn't take up their option despite having a chart hit...
-
NIVEA & Asher Lane - Episode 2 of 6
12/11/2006 Duración: 07minIn this episode John Groves is asking Michael Kramer about their methodology. Sit back and tune in...
-
NIVEA & Asher Lane - Episode 1 of 6
19/10/2006 Duración: 07minBrand Sounds - Brand New! John Groves and the managing director of \STREAM (a division of TBWA\ Group Germany), Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…
-
SMUDO of Fanta 4 & O2 - Episode 5 of 5
27/09/2006 Duración: 09minThis is the fifth and final Episode of the BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”.
-
SMUDO of Fanta 4 & O2 - Episode 4 of 5
13/09/2006 Duración: 06minThis is the fourth of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! The fifth and final Episode is comming next Week.
-
SMUDO of Fanta 4 & O2 - Episode 3 of 5
06/09/2006 Duración: 05minThis is the third of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 4 is comming next Week.
-
SMUDO of Fanta 4 & O2 - Episode 2 of 5
30/08/2006 Duración: 06minThis is the second of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. Subscribe to this Podcast and stay up to date! Episode 3 is comming next Week.
-
SMUDO of Fanta 4 & O2 - Episode 1 of 5
23/08/2006 Duración: 06minCAUTION, THIS IS HOT! This is the first of five Episodes of the new BRAND SOUNDS series in which John Groves interviews SMUDO from “Die Fantastischen Vier” - Germanys chart-topping hip-hop act also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in TV commercials during the football WM 2006. Subscribe to this Podcast and stay up to date! Episode 2 is comming next Week.
-
Lou Pearlman & N'Sync - Episode 1 of 1
02/08/2006 Duración: 06minThis is an interview between John Groves and one of the famous artist managers, Lou Pearlman. They talk about his expiriences with brand and artist partnerships.
-
Christina Aguilera & Mercedes Benz - Episode 9 of 9
08/07/2006 Duración: 05minWould a Music Consultant have been useful?
-
Christina Aguilera & Mercedes Benz - Episode 8 of 9
07/07/2006 Duración: 04minCampaign or Brand Sound?
-
Christina Aguilera & Mercedes Benz - Episode 7 of 9
06/07/2006 Duración: 04minRadio plays or sales?
-
Christina Aguilera & Mercedes Benz - Episode 6 of 9
05/07/2006 Duración: 03minPromotion and events...
-
Christina Aguilera & Mercedes Benz - Episode 5 of 9
04/07/2006 Duración: 03minStrategy or gut Feeling?
-
-
Christina Aguilera & Mercedes Benz - Episode 3 of 9
02/07/2006 Duración: 03minHow much agency influence was there?