Fascinate, Revised and Updated

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.


  • 001 Fascinate, Revised and Updated

    Duración: 50s
  • 002 Table of Contents

    Duración: 03min
  • 003 Preface

    Duración: 25min
  • 004 The Origin of Fascination Witchcraft

    Duración: 20min
  • 005 The Science of Fascination

    Duración: 31min
  • 006 The Biology of Fascination

    Duración: 13min
  • 007 Fascinate the Goldfish

    Duración: 13min
  • 008 The Schoolmarm and the Sorcerer

    Duración: 11min
  • 009 A Million Years of Personal Branding

    Duración: 17min
  • 010 Your Brand's Primary Advantage

    Duración: 05min
  • 011 The System Behind the Spellbinding

    Duración: 06min
  • 012 Innovation

    Duración: 18min
  • 013 Passion

    Duración: 19min
  • 014 Power

    Duración: 17min
  • 015 Prestige

    Duración: 25min
  • 016 Trust

    Duración: 23min
  • 017 Mystique

    Duración: 25min
  • 018 Alert

    Duración: 26min
  • 019 Review - Understanding the Seven Advantages

    Duración: 03min
  • 020 TurboBranding with Tactics

    Duración: 10min
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