Sbcn Small Biz Podcast

Gunther Kramer of Gecko Websites joins Linda Ockwell-Jenner on this episode of the SBCN Small Biz Podcast. This episode covers the MailChimp email marketing platform; why you might need it, what you can do with it and more. It’s also important to make sure your email marketing programs are compliant with the Canadian Anti-Spam Legislation (CASL)—a topic that Gunther covers. Is email marketing and MailChimp right for your business?

Linda Ockwell-Jenner and Steve Bentley continue the discussion on the SBCN Small Biz Podcast. In this episode, Steve and Linda discuss the importance of trust in business relationships. Does asking people for help, help to build trust?

We host a warm welcome back to Chris Davis, who joins Linda Ockwell-Jenner to talk about the dangers of ransomware. One of the biggest cyber threats around, ransomware can have devastating effects on a business. Find out how to combat this and protect you and your critical business data, with a Free eBook: The Business Guide to Ransomware.

Why do you need to be selling your company every day? Linda Ockwell-Jenner returns with Steve Bentley to discuss this interesting concept, recently mentioned in the Globe and Mail. The discussion also touches on succession planning when you may want to move on from the business, and how to understand the value in your business.

Linda Ockwell-Jenner and Steve Bentley return for this latest episode of the SBCN Small Biz Podcast. In this episode the topic is mentoring, both from the point of view of the person being mentored, and the mentor themselves. Mentoring is a great experience for both parties, but can flourish when following some simple tips.

Janet Benedict returns to speak with Linda Ockwell-Jenner, covering Direct Sales. Many still think of direct sales as being the realm of Tupperware, but times have certainly changed with much more diversity and flexibility.

Steve Bentley rejoins Linda Ockwell-Jenner on the SBCN Small Biz Podcast. In this episode Linda and Steve discuss business planning in the short, medium and long term. The conversation also touches on the need to avoid ‘overplanning’ - trying to plan for perfection rather than being pragmatic.

Linda Ockwell-Jenner returns with Janet Benedict once again, and in this episode speak about a Globe and Mail article covering SBCN members Wagepoint. Janet shares some of her background in the corporate world and how she made the transition to the entrepreneurial role in creating her own business. 

Linda Ockwell-Jenner welcomes back a familiar character on the SBCN Small Biz Podcast: Steve Bentley. In this episode Linda and Steve discuss the glass ceiling, changes in leadership and the challenges of examining differences between the genders in the workplace.

Janet Benedict returns with Linda Ockwell-Jenner to discuss how to avoid being a ‘Hobby Business’. Being successful is a lot more than simply hanging up an ‘open’ sign, it takes dedication, passion and hard work. This episode includes some practical ways to get out of the hobby business ‘rut’ and on the journey to business success. 

Linda Ockwell-Jenner returns after a short break, with Karen Egoff. In this episode they discuss mindfulness, relaxation and motivation.

Karen Egoff joins Linda Ockwell-Jenner to talk through some practical tips and advice on dealing with our wellness challenges. In this episode, the conversation includes tackling stress in the workplace and mental health with a body, mind and soul approach. 

Steve Bentley rejoins Linda Ockwell-Jenner on the SBCN Small Biz Podcast to cover a critical part of business: Content Marketing. This episode covers different ways in which customer can connect to you, and how to keep your content current, fresh and consistent with your brand.

Janet Benedict and Linda Ockwell-Jenner are back, talking about techniques for dealing with sales rejection. We all hate to be rejected, so how can we overcome some of the common pitfalls when in the sales cycle. 

Janet Benedict returns to the SBCN Small Biz Podcast, continuing the discussion with Linda Ockwell-Jenner. In this episode, the discussion gives consideration to how we communicate in the sales process, and especially making sure your are communicating with the decision maker.

Linda Ockwell-Jenner returns with Steve Bentley to continue their conversation around effective marketing tips. This time, the discussion turns to the use of video as a way to promote your business and reach your audience.

Steve Bentley returns to speak with Linda Ockwell-Jenner about the important of an online presence for marketing. Most importantly, how do we differentiate marketing, from sales, and how may they compliment each other.

Janet Benedict returns to speak to Linda Ockwell-Jenner as we imagine the metaphorical toolbox, those tools & techniques you need for business success. Look at the tools of your trade, and see what tricks you can use. 

Linda Ockwell-Jenner is back to continue the conversation with Karen Egoff and today they start with something on many people’s minds these days: coughs and colds (and how to remedy them!)

Steve Bentley returns with Linda Ockwell-Jenner to continue the conversation. This time, Steve shares the concept of Value Communication based upon the four pillars of tolerance, trust, truthfulness & transparency.