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In this episode of HubSpot To Go we discuss some of the Smart product announcements from #PartnerDay15 at HubSpot HQ in Boston. Listen below. Show Notes: Smart Forms: Smart Forms allow you to display relevant forms that optimize conversions based on any of the Smart Rules you have set up. These forms use progressive profiling and […] The post HTG #119 – New HubSpot Smart Forms | COS Templates #PartnerDay15 appeared first on ToGo.FM.

In this episode of HubSpot To Go we discuss: The power of performance reporting in smart lists Measuring segment growth over time Understanding where your best leads are coming from How to integrate smart list reporting with the campaign tools Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! […] The post HTG #118 – The Power of Performance Reporting in Smart Lists appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Mark Schaefer. We discuss: His podcast with Tom Webster – The Marketing Companion #COMPANIONSTORM! His new book The Content Code A BADASS framework for igniting content The Alpha Audience Follow @markwschaefer Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the […] The post ITG #104 – Mark Schaefer is a Content BADASS appeared first on ToGo.FM.

In today’s episode of HubSpot To Go we discuss: An update to the episode about Progressive Profiling Forms (Hat Tip to @georgebthomas) @handythinks like episode 116. Makes me think – Should be a customer form and an advocate form for the rest of the journey. #crazythought George B Thomas (@GeorgeBThomas) May 18, 2015 The […] The post HTG #117 – CRM Prospects Tools & Identiying Companies Browsing Your Site appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes: Big presentation of your brand – make the most of it Who are your celebrities? establish rights to use material get them to promote the band outside […] The post CTG #106 – Turning Your Live Event into a Content Marketing Factory appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes: He or she needs […] The post CTG #105 Why Internal Content Champions Are Crucial For Your Business appeared first on ToGo.FM.

In today’s episode of HubSpot To Go we discuss your weekend project: The way we set up HubSpot progressive profiling forms for our clients at Thinkhandy The Buyer’s Journey including the Awareness, Consideration, and Decision Stages Could it actually be possible to use One Form to Rule Them All? (No, my precious.) Follow @handythinks Listen […] The post HTG #116 – The Correct Way To Set Up Progressive Profiling Forms appeared first on ToGo.FM.

In today s episode of HubSpot To Go, I am joined by The Hubcast s George Thomas. We discuss: Keeping your lists organized The exact folders you should create when you start with HubSpot to make your future self give you a pat on the back Using the campaign tool keeps you free of George’s “shame on […] The post HTG #115 – How To Keep Your HubSpot Portal Organized #HubCast Crossover appeared first on ToGo.FM.

In today’s episode of HubSpot To Go we discuss: The Integration between HubSpot and GoToWebinar Here is the documentation to set this up Some smart lists you can create for smart content and email segmentation Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on […] The post HTG #114 – Segmentation Tips for the GoToWebinar HubSpot Integration appeared first on ToGo.FM.

In today’s episode of HubSpot To Go we discuss: Recent changes made by Twitter to the “Quote Tweet” functionality What this means for your measuring of social engagement How to set up Social Inbox to pick up social shares of links to your website and quoted tweets. Thanks to Sophie Morris for raising the issue in the comments […] The post HTG #113 – Using Social Inbox to Find Your Social Sharers appeared first on ToGo.FM.

I recently had a conversation with Chris Brogan for Inbound To Go. We spoke about: Are You Getting The Most Out of Your Conferences? Content Marketing as a Food Truck Building a newsletter as a way of bringing people into your circle Executives connecting and taking the time to build their business Join Chris’s newsletter at […] The post ITG #103 – Chris Brogan on the ABC’s of Business Conference Connections appeared first on ToGo.FM.

In today’s episode of HubSpot To Go we discuss: Some suggested ways to be transparent about how many emails your prospect will get after filling out a form A suggested cadence and a proper starter delay between workflow emails As always, this may be different for your audience so make sure to measure and tweak! Follow @handythinks […] The post HTG #112 – The Proper Delay Between Workflow Emails appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning the right length of your content. Here are some scribblin s from our notes: We discuss how long any one piece of content should be including: blog posts videos tweets (yep, there’s an ideal length that’s not 140) videos and a whole lot […] The post CTG #104 – How Long Should Your Blog Post/Video/Podcast/Tweet Be? appeared first on ToGo.FM.

We discuss: How to allow folks that have previously unsubscribed from emails from your HubSpot portal to reengage with your content if they want to. I also discuss the different email types (or categories) and how customizing these will give you a better chance at getting delivered/opened. Follow @handythinks Listen in iTunes or Stitcher. Leave […] The post HTG #111 – How Email Unsubscribers Can Opt Back In to Your Content appeared first on ToGo.FM.

In today s episode of HubSpot To Go, I discuss the fallacies of stop social follows and likes your primary call-to-action. We discuss: Why you should be driving email conversions rather than social conversions How to drive social follows without having visitors leave your website (see the follow button below? Here’s how I made that.) When NOT […] The post HTG #110 – Stop Making Social Follows Your Primary Call-to-Action appeared first on ToGo.FM.

In today s episode of HubSpot To Go, I discuss the quick switch secrets of HubSpot contact records. We discuss: How to quickly switch between the marketing and HubSpot CRM (Sales) views of a single contact record without having to use the search box. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us […] The post HTG #109 Switch Between Marketing & Sales CRM On A Contact appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with David Meerman Scott. We discuss: The application of new live video apps like Meerkat and Periscope for Content Marketers David’s views on the idea of Content Shock The blog post isn’t dead! Putting the best content on a channel that you own. Staying personal in social […] The post ITG #102 – David Meerman Scott and the Future of Live Streaming appeared first on ToGo.FM.

In today s episode of HubSpot To Go, Sarah Bedrick takes us to school! We discuss: Her role at HubSpot Academy The new Inbound Certification Her challenge to me to get certified by the end of the week! Bloom’s Taxonomy Academy Projects Follow @sbedrick Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow […] The post HTG #108 – Get Certified! with Sarah Bedrick from HubSpot Academy appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: We discuss: Capital Expenditure Sunk Cost Vs. Production Cost – Sometimes Its Smarter To Get Our Own Equipment Making the most of each production session. […] The post CTG #103 – Repurposing Content for Multiple Distribution Channels appeared first on ToGo.FM.

In today s episode of HubSpot To Go, I discuss the SEO tools often overlooked in the HubSpot software. We discuss: Using the Page Performance Tool Using the Keywords Tool How the two work together to help you rank for targeted keywords Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the […] The post HTG #107 – Rank Higher (SEO) with Page Performance and Keyword Tools appeared first on ToGo.FM.