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In this episode of HubSpot To Go I’ll speak a little bit about how I use the Email tools in HubSpot. I’ll talk with you about the new performance dashboard and a new “Send to more” feature that will save you time. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. […] The post HTG #132 – New @HubSpot Email Performance Dashboard + Send to More appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll speak a little bit about how to customize the columns on your contacts lists screens. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join […] The post HTG #131 – Personalize The Columns On The Contacts List For Better Segmentation appeared first on ToGo.FM.

True heroes aren’t born, they are created. In today s episode of Content To Go, Rush Olson and Chris Handy discuss how Rush Olson of Rush Olson Creative & Sports came to exist. Here are some scribblin s from our notes: Origins & Family Passion for Sports The importance of knowing your industry’s language His approach, “What all do we need?, […] The post CTG #111 – A Sports Creative Hero’s Origin Story: The Rush Olson appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll share a snippet of a conversation I had with Chad Pollitt from relevance.com. Listen below the show notes. Show Notes: Click here for the full interview. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do […] The post HTG #130 – @HubSpot Strategy & Link-building Tips with Chad Pollitt appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Chad Pollitt. We discuss: The missing element of MOST “marketing automation” tools Turning an agency website into a full-featured industry publication How relevance.com went from zero to 55k subscribers in about a year The four-part venn diagram to help you with your content strategy How he uses HubSpot to […] The post ITG #106 – Importance of Content Distribution + Relevance w/ Chad Pollitt appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll speak a little bit about how to build trust and add custom domains to your HubSpot calls to action buttons. Listen below the show notes. Show Notes: Help Article: To configure your CTA click tracking domain settings, navigate to Content > Calls-to-Action > Settings > and select your desired […] The post HTG #129 – Increase Clickthroughs w/ Custom Domains for @HubSpot Calls to Action appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll speak a little bit about the value of context in sales rep communications. Listen below the show notes. Show Notes: If you aren’t yet using lead revisit notifications, the first step is to make sure that you are automatically setting the lead owner field in HubSpot to the email […] The post HTG #128 – @HubSpot Lead Revisits Notifications for Sales Reps with Sidekick appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss self-deprecating humor in marketing communications. Here are some scribblin s from our notes: How making fun of yourself can endear you to your audience. Know-it-alls Brain color Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: […] The post CTG #110 – Self-deprecating Humor In Marketing Communications appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll give you a tutorial on how to monitor inbound links back to your website with a hidden HubSpot report. Listen below the show notes. Show Notes: Benefits of monitoring inbound links SEO PR Building relationships ROI reporting for PR Matt Cutts’ article claiming guest posting is dead. Follow @handythinks Listen […] The post HTG #127 – Monitor Inbound Links In @HubSpot for Better PR & SEO appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss more about Sad Songs and Waltzes and how to be a rock star at your company without waiting to be discovered. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Nick Sal Avoiding Yokos Follow @handythinks Listen in iTunes or […] The post CTG #109 – How to Be a Content Rock Star at Your Company #Short appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll give you a tutorial on how to get a better handle on why leads are getting stuck in your funnel with some “Stuck” lists. Listen below the show notes. Show Notes: Here is a list of the different Lifecycle Stages. Create a stuck list between each one. How to set […] The post HTG #126 – Optimizing Down-funnel Conversion Rates w/ Stuck Lists appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll give you a tutorial on why the personas tool is broken, and how you can fix it. Listen below the show notes. Show Notes: Here is a list of the different Lifecycle Stages How to set up your missing lists for the subscriber, SQL, Opportunity, Evangelist and Other stages. Follow […] The post HTG #125 – How to Fix the Broken Personas Tool In @HubSpot appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll give you a hot tip on improving your email response rates by implementing a manual filter in your HubSpot workflow. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: […] The post HTG #124- Improve @HubSpot Dripped Email Workflows with Un-Automation appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Taylor Pipes, the content writer for Evernote. I believe content + design will play a huge role in reshaping the media landscape. With nearly ten years of journalism experience and a background in documentary, I approach content under a filmmaker’s lens and have the ability to […] The post ITG #105 – How @Evernote Does Content Marketing w/ Taylor Pipes appeared first on ToGo.FM.

In this episode of HubSpot To Go we discuss some ideas around how HubSpot can integrate a service aspect into their product. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #123 – HubSpot Needs To Integrate Service Tickets Into the Product appeared first on ToGo.FM.

In this episode of HubSpot To Go we discuss how to track individual employee reach and impact within the campaigns tool. Listen below. Show Notes: Use cases include employee recognition and rewards Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) […] The post HTG #122 – Track Individual Employee Reach and Impact w/ Campaigns Tool appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss Sad Songs and Waltzes and their market viability for the the next four quarters.. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join […] The post CTG #108 – Sad Songs and Waltzes Aren’t Selling This Year appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy have a follow-up discussion on turning your live event into a content marketing factory. Here are some scribblin s from our notes: Texas Rangers Weather Day Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email […] The post CTG #107 – Live Event Content Marketing Factory Part 2 appeared first on ToGo.FM.

In this episode of HubSpot To Go we discuss the “Learn More or Buy Now” strategy for every page of your website. Listen below. Show Notes: Smart Calls to Action: Calls-to-Action have one purpose, convert the visitor to become a lead. But how about creating CTAs that are based on the context of the visitor? HubSpot CTAs […] The post HTG #121 – Smart Calls to Action Strategy: Learn More or Buy Now appeared first on ToGo.FM.

In this episode of HubSpot To Go we discuss some of the exciting possibilities for sales enablement from the Sidekick for Business product announcements from #PartnerDay15 at HubSpot HQ in Boston. Listen below. Show Notes: Sidekick for Business Your sales team plays an important role in driving the growth of your business. But many sales teams are […] The post HTG #120 – Sales Enablement with Sidekick for Business #PartnerDay15 appeared first on ToGo.FM.