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In this episode of HubSpot To Go I’ll discuss putting a human filter before setting lifecycle stages. Listen below the show notes. Show Notes: Better Lead Management In @HubSpot CRM W/ Lead Status Stages Should marketers be more like BDRs? Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s […] The post HTG #145 – Should Lifecycle Stages Be Automatically Set In @HubSpot? appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss putting the human touch on prospect persona profiling. Listen below the show notes. Show Notes: Using Personas Correcting Incorrect Persona Excessive Alliteration A prelude to your weekend database. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial […] The post HTG #144 – Putting a Human Touch on @HubSpot Prospect Persona Profiling appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building making simple product information and other data sheets available without having to fill out a form. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #143 – Should We Ungate Product Data Sheets? appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss promotion, marketing and distribution of 10x content. Listen below these scribblin s from our notes: Promotion, Marketing and Distribution of 10x Content More notes coming Soon… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) […] The post CTG #116 – Promotion, Marketing and Distribution of 10x Content appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss @HubSpot Social Media Tools for Your Sales Team. Listen below the show notes. Show Notes: Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #142 – @HubSpot Social Media Tools for Your Sales Team – A How To appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to make your content readable and ultimately digestible. You work really hard to drive traffic to your content. Now let’s keep them reading! Listen below these scribblin s from our notes: What is digestible content? Using sub-heads and the right heading tags Lists […] The post CTG #115 – Digestible Media + How to Keep People Reading Your Content appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss your weekend project and how to get a handle on what is actually happening in your workflows and your lead nurturing. Listen below the show notes. Show Notes: Which emails are causing the most unsubscribes Which emails get the most opens? You will lose readership over time, its […] The post HTG #141 – Weekend Project: Evaluating @HubSpot Workflow Performance appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building smarter better lead management in HubSpot CRM with lead status stages. Listen below the show notes. Show Notes: New (Inbox) This is the Inbox that should be cleared daily. No contact should live in this status for more than 5 business days. Working (In House) This is the Connect […] The post HTG #140 – Better Lead Management in @HubSpot CRM w/ Lead Status Stages appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Gini Dietrich about the new roles of the PR firm and how to humanize your brand. Listen below the show notes. Gini is the lead blogger at the PR and marketing blog, Spin Sucks, which is also the title of her excellent book. We discuss: How PR has changed Moving […] The post ITG #108 – Gini Dietrich of Spin Sucks on PR and Humanizing Your Brand @ginidietrich appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll speak with Dan Moyle about building advanced workflows for better lead nurturing and sales rep handling with the loan officers at AmeriFirst Home Mortgage. Listen below: Follow @danmoyle Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to […] The post HTG #139 – Advanced @HubSpot Workflows with Dan Moyle of AmeriFirst Home Mortgage appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to assign @HubSpot contacts to your company reps for personalization. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #138 – Assign @HubSpot Contacts To Your Company Rep for Personalization appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss How YouTube and Multimedia Affect SEO for Your Content. Here are some scribblin s from our notes: The video we are discussing Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter The post CTG #114 – How YouTube and Multimedia Affect SEO for Your Content appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss building smarter Calls to Action for more effective nurturing. Listen below the show notes. Show Notes: Create Smart Lists that correspond to each offer In your smart CTA’s switch up the content offering once they download the content Use complementary same-stage content, or down-funnel content Our upcoming HubSpot training […] The post HTG #137 – Building Smarter CTAs for More Effective Nurturing appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to Research Past Blog Posts with @HubSpot Page Performance. Listen below the show notes. Show Notes: Navigate to the Page Performance tool. In narrow grey bar with different drop-down filters, change the filter button from ‘All Pages’, to ‘Blog Posts.’ Change the middle filter button to the […] The post HTG #136 – Research Past Blog Posts with @HubSpot Page Performance appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing The History of SEO An example of 2007 thinking from Moz Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps […] The post CTG #113 – A History of SEO Best Practices for 10x Content appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to An Easier Way To Integrate Google Analytics w/ Hubspot COS. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: […] The post HTG #135 – An Easier Way To Integrate Google Analytics w/ Hubspot COS appeared first on ToGo.FM.

In today s episode of Inbound To Go, I speak with Viveka von Rosen about LinkedIn for Business. Listen below the show notes. Viveka (not Vivica) is author of LinkedIn Marketing: An Hour a Day and featured in LinkedIn’s “Sophisticated Marketer” eBook. She is known internationally as the LinkedIn Expert . CEO of Linked Into Business, and co-founder of LinkedProspecting, […] The post ITG #107 – Viveka von Rosen on LinkedIn for Sales + Marketing appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss Ideas for Integrating Slack Channels with HubSpot. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter The post HTG #134 – Ideas for Integrating Slack Channels with HubSpot appeared first on ToGo.FM.

In this episode of HubSpot To Go I’ll discuss how to customize your social media publishing schedule in HubSpot. Listen below the show notes. Show Notes: Help Article Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email […] The post HTG #133 – Customize Your Social Media Publishing Schedule in @HubSpot appeared first on ToGo.FM.

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing more coming… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email […] The post CTG #112 – Are You Making Content 10x Better Than The Competition? appeared first on ToGo.FM.