Law & Business

On Episode 22 of the Law & Business podcast, I chat with Sarah DeGeorge of Socially Dedicated.  It’s a part of our Philly Bloggers series.  Sarah and I chat about her blog, Socially Dedicated, and what it means for business.  Sarah has tips on her blog, such as how to stay on a client’s money […] The post Law & Business Podcast: Episode 22 with Sarah DeGeorge of Socially Dedicated appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

That’s right.  Season 2 of the “Law & Business” Podcast is back.  We start with Episode 21, in which we have a discussion with Chrystina Cappello, the founder of the Chrystina Noel blog and of PHL Bloggers.  The Chrystina Noel blog is all about party hosting and various tips and tricks to experiment with parties.  […] The post Law & Business Podcast: Episode 21 with Chrystina Cappello, the founder of the Chrystina Noel blog and of PHL Bloggers appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

It’s Episode 20 of the “Law & Business” podcast.  In this episode, Janine Just of Janine Just, Inc., “chief connectologist.”  Janine defines a connectologist as an agent of digital gap-bridging; a person who brings real life to digital relationships with in-person interactions and shared experiences, integrating both public relations and social media savvy along the […] The post Episode 20: Working with Influencers and Other PR Social Media Issues appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In Episode 19 of the “Law & Business” podcast, I am joined by Angel Quintana. Angel is a business advisor who helps business owners be tastemakers, rebels, or visionarys, which might not be the get-rich-quick guide that all those other marketing experts are using to promote their businesses, but it produces everlasting results, dissipates the […] The post Episode 19: How a Business Should Market and Set up a Funnel; CAN-SPAM E-mail Marketing Issues appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In Episode 18, Anthony sits down, again, with Jim Huerta of the Nessa Group. This episode is about failing to market properly.  A business must not only create a business plan, but must create a marketing plan.  That marketing plan includes what kinds of consumers are target markets and what the brands behind the products […] The post Episode 18 – How Businesses Fail to Market Properly appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Once again, Anthony sits down with social and interactive media strategist, Oz Sultan. Oz and Anthony talk about Periscope. It's a great business tool, but are there some legal issues? The post Episode 17 – Periscope, Business, and the Law appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Episode 16 of the "Law & Business" podcast is about How Small Businesses Fail and Why It's Too Important. Anthony Verna sat down with Jim Huerta of the Nessa Group, The post Episode 16 – How Small Businesses Fail and Why It’s Too Important appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

The newest trend is daily fantasy sports. Taking a step back, what makes a game used in promotion not gambling?  And what, then, makes a daily fantasy sports business model not gambling? In order to use a game for promotion, the sponsor of the game must remove one of three key elements of the game: Chance Prize Consideration So, daily fantasy sports like Draft Kings and Fan Duel must be able to do that in order to run a non-gambling game. But those games also must have a set of rules and must also be run fairly, with a level playing field. Would you like to run a game in order to promote your business?  Call or send an e-mail.  914-358-6401 or anthony@vernalaw.com [display_podcast] The post Episode 15 – Games for Promotions and Daily Fantasy Sports appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In Episode 14 of the "Law & Business" podcast, Anthony and Oz Sultan (Sultan Interactive Group LLC) talk about the sale of 4chan and how that intersects with Internet privacy. Internet privacy is an oxymoron. Any website that is accessible for free means that there's a product involved. (In this particular case, it is the services of Verna Law, P.C.) In many cases, if there is user-generated content, the content and the user are the products. Meaning that the website can only monetize by keeping track of the users and understanding the users' behavior, and, ultimately, selling that information to other websites that need the same information. Oz Sultan The post Episode 14 – The sale of 4chan and Internet Privacy appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Anthony Verna appeared on Change Your Attitude, Change Your Life on May 31, 2015. Anthony discussed the importance of registering a trademark and the difference between “TM” and (R) in trademark protection.  Listen here! Here is a lightly-edited transcript of the appearance: Does putting “TM” on my website do anything to help protect my business? […] The post Anthony Verna on CYACYL (sound clip) appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Episode 13 of the “Law & Business” podcast welcomes Oz Sultan again. In this episode, Oz and Anthony talk about three internet policy thoughts. Domain Name Issues Management and Enforcement of Intellectual Property Economic Rationals for Enforcement Also – was .sucks a good idea or a bad idea and can registering a .sucks domain name […] The post Episode 13 – Three Internet Policy Thoughts – Business and Legal Management appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In Episode 12 – Comic Books, Geek Life, and Trademark & Copyright Law, Jim Cushing joins Anthony Verna to talk about comic books, some history of comic books (Jim and Anthony let their geek sides out), and the intellectual property issues of comic books. A lightly-edited transcript of the podcast episode appears below: Anthony Verna: Welcome […] The post Episode 12 – Comic Books, Geek Life, and Trademark & Copyright Law appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Anthony Verna and Daron Jenkins talk about film, entrepreneurship and creating a business, and intellectual property issues. Topics included: Dreaming without money Business plans Originality Expressions of ideas/Copyright law Protection of expressions of ideas Importance of contracts in guiding relationships in business Work-for-hire agreements The importance of doing due diligence Music copyright litigation issues Film […] The post Episode 11 – Film, Entrepreneurship, Intellectual Property Issues appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Oz Sultan joins the “Law & Business” podcast to speak with Anthony Verna about social media and legal issues. How do businesses use social media?  What is the changing face of social media?  How do business interact with customers and potential customers in social media?  What are the legal issues that revolve around social media […] The post Episode 10 – Social Media and Legal Issues appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

Episode 9: Three Ways in Which Business Hurt Themselves in Online Marketing In this episode, I speak with Darcy Knapp, who is an Search Engine Optimization Expert and consultant, about the issues that businesses have in marketing themselves online, especially in search engine optimization. One issue that we touch on is using competitor’s trademarks for […] The post Episode 9: Three Ways in Which Business Hurt Themselves in Online Marketing appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In Episode 8, I finish the discussion of the copyright infringement case between Roger Dean – famous for his 70s album covers – and James Cameron (and other producers of the movie “Avatar”) with James Cushing of the Law Office of Faye Riva Cohen in Philadelphia, PA. Then we talk about two ways in which bands […] The post Episode 8: Two Ways in Which Bands are Businesses and Intellectual Property and Contract Mistakes Sink Them appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In this episode, I speak to J. Thorn, horror and dark fantasy author. J and I talk about what inspires his writing.  I laughed heartily when he said that the most-asked question to him is, “How do you sleep at night?” But J is an author who sees himself as an entrepreneur and uses many […] The post Episode 7: Inspiration, Independent Author Entrepreneurship, and Copyright Law with J. Thorn appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In Episode 6, I talk with Paul Lukas, ESPN’s uniform reporter and the host of the UniWatch blog.  We discuss classic logo design and what makes classic logo design.  Paul digs deep into his repository of design critique to offer some tips to the logo designer about how a business should go about designing a […] The post Episode 6: Logo Design Discussion with Paul Lukas and Trademark Analysis appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In this episode, Michelle Carter and I discuss some of the mistakes that bloggers make which result in a lawsuit.  This can include trademark infringement (naming a blog after a registered trademark), copyright infringement (in pictures and music), and defamation. Here is a lightly-edited transcript of the episode: Anthony Verna: Hi there. Welcome to the Law […] The post Episode 5: Five Mistakes Bloggers Make That Get Them Sued appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.

In this episode, I speak with Daniel Sollecito, who has had a distinguished career in law, handling antitrust and commercial litigation.  We discuss preparing for litigation, document retention, and communications between the attorney and the client with litigation ongoing. Here is a lightly-edited transcript of the episode: Anthony Verna: Welcome to the Law and Business podcast, […] The post Episode 4: What to do if Your Business is Sued appeared first on Verna Law, P.C. - Intellectual Property Law Firm, Westchester County, New York.