Business Growth Podcast

Tommie Powers has an ability to spot complex data patterns in video advertising. He shares the 3 levels of video engagement and how to build conversion conversations that actually work. He’s worked with the 500 Startups incubator which produced CreditKarma, Udemy and Intercom.   Episode Highlights Understanding the growth side of video marketing through data How he was a former NASA Space Nerd and found his gift of spotting data patterns How he saw the vision that “TV was going to be on the internet” Working with 500 Startups and seeing how they THINK BIG! Why you must understand your customer and how to create conversation pieces for them. What he does when he creates new conversation campaigns Why buyers on YouTube are more valuable than buyers on Facebook Tommies next level process for overcoming objections that boost conversions Breaking down Level 1, Level 2 and Level 3 engagement   Links and Resources Mentioned http://tommietraffic.com https://www.facebook.com/tommietraffic https://www.youtube.com/us

Hearing the phrase work smart not hard is a lie that often circulates around the business community. This false statement is the cause of so many businesses to fail, people to feel unproductive and is a source of revenue to people peddling products. My hope is that business owners realize that we need to work smarter and harder. Sure, productivity is important. But showing up and putting in hard work is what actually moves the needle. This episode is following a different format. It’s a test. I’m not sure if it will stick. And maybe it’s just an audio to help me keep my focus in check. Let me know what you think by messaging me on Twitter www.twitter.com/spencershaw or sending me an email. Two Tramps In Mud Time - Poem by Robert FrostBut yield who will to their separation,My object in living is to uniteMy avocation and my vocationAs my two eyes make one in sight.Only where love and need are one,And the work is play for mortal stakes,Is the deed ever really doneFor Heaven and the future's sakes.   Links and

Startups and established businesses should use freelancers as a catalyst for growth and in this episode Connor Gillivan of FreeeUp.com shares hiring and management strategies. If you’re looking to expand your business with virtual help this episode is for you.   BONUS - Special listener gift from Connor where he will personally answer your hiring questions and help with that process https://calendly.com/connor-gillivan   Episode Highlights Two challenges every business owner should avoid when hiring. When you should be hiring and when it's too late. Management tips, systems insights and obstacles to avoid. Why slow growth may be the smarter strategy for cash flow. The exact questions to ask freelancers and how to manage small to large projects.   Connect with Connor Gillivan https://freeeup.com https://www.facebook.com/connorgillivan https://www.linkedin.com/in/connorgillivan   Links and Resources Mentioned Special promo code: BizGrowth25 for $25 credit https://freeeup.com   www.skype.com www.trello.com

Getting your products into big box retailers seems like an overwhelming task and that’s why most people avoid it and focus on Amazon selling. Karen Waksman is going to share why selling to large retailers may be easier than Amazon and a whole lot more profitable.   Karen is the real deal when it comes to retail relationships and retail selling. In this episode she’s helping us see a new growth strategy that often adds millions to the bottom line of business owners with not a tremendous amount of additional work. She also explains how to scale these product orders even if you’re tight on cash reserves.   Episode Highlights Why retail is often one of the biggest return on investments for product owners. How to get manufacturing and inventory capital without any cash out of pocket. The magic questions to ask yourself for creating the right product. Cash flow and how and when you get paid. The #1 mistake most people make when starting out in the retail world. Why boring products won’t cut it. How you can sell to

There’s a lot of hype, speculation and confusion around cryptocurrencies. Today I’ve brought on my go-to source, Scott Paul to talk about cryptos. As business owners its critical for us to understand how the financial landscape is changing and see if this is something we want to accept as a form of currency. We are not creating a product about cryptocurrencies and we do not endorse any products or training about it. Also, we are not affiliates or making any offers to products or services. This is a genuine conversation between friends that may give you a new perspective on technology adoption.   Episode Highlights Why all cryptocurrency investors are speculators How to view risk and anticipate volatility Understanding how www.coinbase.com was a game changer Why this may be the answer to our fiat currency and why we are pioneers Connect with Scott Paul https://www.linkedin.com/in/scottpaul2 Links and Resources Mentioned www.coinbase.com https://inside.com/bitcoin is a newsletter I subscribe that I rec

As a business owner you know that access to capital is one of the most important things in your business. In fact, access to cash is often the constraint that prevents owners from growing their product line, expanding payroll or increasing ad spend. Today’s guest Gerri Detweiler is the world's leading expert about business credit and she’ll explain what business credit is, how to establish business credit and strategies and timelines for getting access to capital.   Gerri is the Education Director at www.nav.com which is the leading platform for business credit which gives people access to their business credit score for free.   Episode Highlights The differences between personal credit and business credit and why anyone can check your business credit report Surprising reasons why business owners should check their business report Business owners roadmap of where to start establishing credit Payment history is critical Start establishing credit now Go through the show notes so you can see where you can estab

Oscar Chavez has a remarkable story about losing 169 lbs, being on The Voice TV show and now running a successful health coaching company. In this interview Oscar and Spencer talk about why understanding your customers language and mindset is so critical and why he’s focused on building a community for his customers.   Episode Highlights What he did after a complete stranger told him he should get weight loss surgery Battling the subconscious fears of being overweight and finding ways to quiet those fears How he overcame the physical weight and emotional weight Why eating less and and working out more isn’t the solution to the problem How the wrong information in the health industry sets people up for failure when they don’t even know it Why you need to be obsessed with intimately knowing your customers The principle of focusing on getting to basecamp first When you have the right accountability in place it’s hard to fail Human centered design - Understanding the customers language Why you need to cut out se

We all come up with great ideas but only a small fraction of those ideas see light and even less actually get capital behind them. Scott Paul shares his perspective from selling multiple companies and investing in 25 startups. He talks about what he looks for in founders and why it's more about the person than the idea.   We also have a conversation with Austin Emery who runs influencer marketing for one of the largest brands in the world. He also shares his thoughts on where the influencer world is going in the future and how products can align with that business model.   Episode Highlights What Scott looks for when he’s investing in a founder and idea The next innovation for influencer marketing Why having a track record is more important than ever How come Scott is looking for ideas Amazon can’t push out of the marketplace How Austin is able to spot the magic behind the scene in the influencer world   Connect with Scott and Austin https://www.linkedin.com/in/scottpaul2 https://www.linkedin.com/in/austin

After doing this podcast since 2013 I felt like it was time for a change. It needed to be something new and something bigger. Instead of trying to be like every other podcast out there I wanted to get to the root of the reason why I started - to share stories! The new format is foreign to most business podcasts and many of the stories and interviews will be with people you've never heard of. I hope you join us for the ride. This is the NEW business growth.

Evan Tardy is President of the company Dr. Axe. This year they are shooting to $100 million in revenue for their health and wellness online company. This podcast explores the driver of this 6 and ½ year explosive growth- providing value through insightful, not informative, content. Show Notes: 00:09 Evan Tardy, President of Doctor Axe 03:49 The INC 500 list 05:11 Snapshot of the current team 07:10 What kind of things have you done to get to $100m 08:49 Put a lot of effort to providing a lot of value upfront 09:18 Goal: get 20 million unique visitors each month 10:27 How did you get world class content from the beginning? 13:51 How do you as the president know how to steer the ship? 14:36 Culture of data and metrics 15:15 Email and how it’s affected the business and growth 19:47 Unpacking the terms insight vs. information 22:41 Backup intuition with data 24:10 How much do you weigh customer insight? 30:08 Connect with Evan Tardy on LinkedIn Resources: Evan Tardy’s LinkedIn - https://www.linkedin.com/in/evantar

Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information.   Show Notes: 00:04 Episode highlights and summary 00:46 Introducing Chris 01:45 Helping the Shark Tank product sell 04:38 Getting inside the mind of the consumer 06:50 The Market Research Pyramid 10:29 Using the surface level information 11:01 Going deeper to understand your customers 13:29 Tactics for running a market research survey 15:35 The single most important question you can ask 18:24 Why not just go one-to-one? 20:23 What questions he’s asking to extract the “gold” 27:46 Say thanks to Chris on his Facebook page   Resources: Market Research Phone Script - Downloadable PDF Chri’s FB page - https://www.facebook.com/theresearchcopywriter/ SimilarWeb Quantcast

Adam Hudson is the founder of www.reliable.education and he is making millions selling his own products on Amazon. In our conversation we’ll talk about finding the right products to sell and the best ways to build your product brand so you can eventually sell for multiples.   Show Notes: 00:04 Episode highlights and summary 01:18 Adam’s background 04:34 Why he decided to sell products on Amazon 05:23 The experience of selling his first business 07:57 How selling a business forces you to be more disciplined and smarter in growth 09:10 Spotting opportunities on Amazon 10:53 Is Amazon going to be the first Trillion dollar business? 12:28 Current challenges on the Amazon platform 15:56 Retail arbitrage vs Private Label Products 17:55 Deciding on which type of products to sale (understanding the best seller rank BSR) 21:45 The different types of sellers on Amazon 23:29 Creating your own products vs private label manufacturing 25:21 Secret for negotiating with the Chinese 27:09 Why the relationships with your suppl

Kevin Davis is the founder of PaidTraffic.com which is one of the top Facebook Ad Agencies in the world. Together we talk about how business owners can use their existing email lists and databases with Facebook custom audiences to increase sales. Show Notes: 00:04 Episode summary and highlights 00:45 Kevin’s intro and experience with Facebook advertising 03:06 Understanding Facebook custom audiences 04:21 Why custom audiences are the springboard to running any type of ads 05:30 How newer businesses can use this technique 06:57 The process to implement custom audiences 08:54 What type of ads you should start with 11:20 The main reason why paid traffic fails… 14:40 What metrics to understand in your business 17:55 Starting out with smaller budgets 20:03 The challenges most people face when running ads 22:55 Surprise method that got great results 27:49 Kevin’s 3 BIG TIPS 30:19 Why you should be using Google Analytics 30:45 Say thanks to Kevin on www.paidtraffic.com and subscribe to his YouTube channel https://w

Part 2 of our interview with John Price, the President of CleanerFilters.com. John is sharing insights about getting employees to buy in to the company vision, productivity tips to get more done every day, and why to focus on sales and not branding.   Show Notes: Listen to Part 1 of the interview: www.businessgrowthpodcast.com/62 00:04 Summary and episode highlights 00:46 How to share the company vision with the team and set priorities 03:37 Getting employees to “buy in” and celebrate wins with them 06:45 Orchestrating executive meetings and daily huddles 10:46 The idea of deep work and getting things done 12:21 The importance of saying no and guarding your calendar 13:38 Productivity tip: Learning something new everyday 15:48 How small incremental changes made everyday yield big results 16:45 Branding vs trackable sales 18:33 Cautioning people with putting too much focus on branding   Resources: www.cleanerfilters.com Twitter https://twitter.com/CleanerFilters Part 1 of the interview www.businessgrowthpodcas

John Price is the President of CleanerFilters.com and he’s sharing what it’s like to go from managing 2-3 people in an virtual environment to having a team of 50 people in an office setting. He also shares the vision of their customer service and team success.   Show Notes: 00:04 Summary and episode highlights 01:35 John’s background and his current position 03:28 The current phase of the business 04:41 Management tips of going from a small team of 2-3 people to 50 people 06:28 Outsourcing vs having a team in-house 07:56 Hidden benefits from working at an office and not at home 08:59 What he wishes he would have known when he first stepped into this role 10:51 His biggest game changers with a large team 14:22 Getting everyone committed to the success of the company 15:23 How “being awesome” to their customers has an effect on sales and brand 16:58 Why they are focusing on customers that have allergies 19:55 Listen to Part 2 of the interview: www.businessgrowthpodcast.com/63   Resources: www.cleanerfilters.com

Dan Norris is a serial entrepreneur and his ability to take quick action and iterate is impressive. We talk about the businesses he’s currently running and the recent sell of his last business to GoDaddy. By the end of this interview you’ll have a different view on failure, taking action and getting momentum on your side.   Show Notes: 00:04 Summary and overview of the episode 00:45 Dan’s background 02:01 Failing at his first software company 02:17 Then had successes with WPCurve, Black Hops Brewing and wrote 4 books 02:48 What he’s learned post sale of WPCurve 04:04 Everyone takes on a certain risk when they start a business but not everyone admits the themselves the risks they are taking 05:10 Why you have to run a lean startup business before you jump into a larger scale business 07:19 How Dan views failure 08:30 Getting to the point where you don’t care and you see things as experiments 09:55 Realizing it’s not all in your control 11:57 When something is not working it just doesn’t work, and when it does

Hugh Culver www.hughculver.com is an extraordinary business owner with experience in many industries. He co-founded the world’s most exclusive adventure company, is a master public speaker and best-selling author. Hugh teaches about productivity, sales and business.  In this episode you’re going to learn about productivity and how to use persuasion to increase sales and business relationships. Outside of business he is an elite athlete and volunteers his time with local non-profits. Show Notes: 00:04 Episode summary and highlights 01:20 Introduced to Hugh through Andrew Warner’s podcast Mixergy 02:10 Selling his first business at a young age with his brother 02:50 Pioneering the first flights to the South Pole 03:31 His current companies http://businessofspeakingschool.com and http://getsos.net 04:20 The most challenging and frustrating business he’s had 05:33 Persuading suppliers to give better terms, lend supplies and believe in their vision 06:52 The physical challenges of the adventure business that seem

Cris Chico is the creator of virtual wholesaling www.crischico.com and revolutionized the real estate investing industry. His superhuman ability is to create systems and processes that make businesses run with minimal effort for maximum results. In this caffeine infused episode, Cris shares the workings of his real estate business and processes for building a successful team.   Show Notes: 00:05 Summary and highlights of this episode 01:32 Cris’s background 02:03 Why he does business different than most real estate investors 03:54 How Cris was able to grow his business while on vacation for 40 days with his family 05:28 The deal flow and systems for running the business 12:24 How he created the deal flow system 13:25 Orchestrating the different technologies together with humans linking everything together 14:32 How to find the right people for your virtual business 17:48 Who the first hire should be in a virtual company 20:15 How to make sure your employees succeed 21:15 Ask your employees what they want to a

Jake Larsen is the founder of www.videopower.org and has figured out the formula to get YouTube ads to pull in revenue for businesses. Together we talk about the creative and sales process that leads to profits. Jake is a world class guy and a true friend who I trust and you should get to know. Follow his family vlog Larsen Family Soul on YouTube.   Show Notes: 00:04 Summary and highlights of the episode 01:14 Introducing Jake Larsen 03:01 Visiting YouTube headquarters 03:29 Linking the bridge between views and sales 04:45 Why Jake started Video Power Marketing 06:27 Understanding YouTube as a business owner 06:53 Creative + Sales = Profit 08:58 Targeting specific channels and interests 10:49 The creative process behind a video ad 12:02 Strategy to get the viewer to people to watch video ads 13:50 The most important part of the video formula 14:12 Best CTA’s (call to action) for business owners 16:13 Knowing the value of a YouTube subscriber 17:08 How YouTube subscribers are more valuable than email subscrib

Josh Rossi was just named as one of the top Dad’s in People magazine and his photography work is going viral worldwide. He’s the Dad and creative genius behind the little girl Wonder Woman and the most recent Beauty and the Beast hit. He shares what work he did to go viral and how he’s using it to grow his business. Show Notes: 00:05 Summary highlights of our interview 01:27 Josh’s background 03:30 Why Josh’s photography work is going viral worldwide 05:05 Planning it to go viral 06:29 In a multi-million share viral campaign right now 07:27 You can calculate if it’s going to go viral from 3 pushes 1. Influencer 2. Media 3. Paid Marketing 09:11 The director of the Wonder Woman movie tweeted about it to create the tipping point 09:37 How do you avoid sabotaging a viral campaign 12:26 If you have a success too early you don’t learn the hard work 13:48 The normal things he does to grow his business 14:23 If you build with quality it will benefit you in the future 14:29 Creating his online influencer group 17:27 B