Business Growth Podcast

Email autoresponders are one of the greatest assets in a business. Guest John McIntyre http://www.dropdeadcopy.com shares a framework for creating email auto responders that get opened, keep the readers engaged, and position products to increase sales. 1:16 He was struggling and was only making $100 a month from his website… until he focused on email marketing 3:40 How email marketing is different than writing sales letters 5:14 HIPS framework for writing email copy Hook Interest Parable (with moral) Slide (slide into pitch) 9:50 Why marketing should only be for the target prospect 11:02 How he gets into the email writing process 12:40 His process for finding your voice in your email copy Email #1 – Welcome, ask the question “what’s your ideal outcome?”, have them reply to email (boosts sender score) Email #2 – He includes an image and link in this email to get them trained to click images and links 18:50 Teach the WHAT and sell the HOW (if you’re selling information products this is critical) 19:45 What happ

Shan Carballo is an incredible artist, musician, and entrepreneur. He built an eCommerce company to over $2,000,000 in annual sales mixing business and art in his bedroom at his parent’s house. Now he uses music and art to inspire his work. Download his music at http://www.shancarballo.com 5:09 What he does to get inspiration to combine his artistic talents into his business ventures 6:33 How he started a $2,000,000 online retail company from a bedroom in his parent’s house. 8:02 Why he went to music school 9:02 The big mistake he made when he hired people to run his business 11:12 The mindset he created during he created when starting his business 15:18 What is his driving force? 21:20 The system for bringing the music outside of himself? 28:36 How he describes failure 31:12 [inlinetweet prefix=”Tweet This: ” tweeter=”@socialtrafficlab” Should every business person become an artist? 35:29 How to gain inspiration 37:40 Shan issues the 48 hour challenge? Say thanks to Shan at http://www.shancarballo.com and ht

Scott Paul is the founder of ArmorActive, Voto, and Instafluence. He’s grown his companies to multiple millions and now uses his skills with other startups. ”An entrepreneur needs to always be growth focused and in fact they suck at everything else for the most part” 5:50 How Scott has “stumbled into everything” Be opportunistic and make sure you are open to changing and doing something different if what you’re doing isn’t getting the traction you want. 6:37 What drives you? Seeing something you put your hands on and watch it take flight. Doing something meaningful in a world where there are so few things that are meaningful. 9:32 Why he loves the digital world more than physical products 10:36 After investing over $300,000 into his social networking app he explains why he loves apps so much. Making it is half the battle. Promoting it is where all fail. 21:00 The first thing I look to do when I’m starting a company is get that team Once you want to execute you need to build up a team “It’s important if you ha

Kenny talks about making things as simple as possible to create business clarity. He also speaks about the new currencies of business that are essential in our connected world. His website is http://www.findtheedge.com where he shares business advice.

Kenneth Vogt started online back in the 90’s emailing Jeff Bezos for advice. Since then he’s started several companies and has a process for getting over the business plateau many owners face.

In Part 2 of the interview with Mike Hill we talk about buying ads on Google, Facebook, and other networks. Mike goes into detail about how they do split testing and use remarketing pixels to stay in front of visitors.

Chris founded www.followup.cc to solve a major problem he faced while working at another well known startup. He talks about the critical role customer support plays and how he has grown his business on his startup’s 3 year anniversary. What made Chris Keller leave HubSpot to go out on his own? In this interview he speaks about why he left a great job to solve a problem. He speaks about the growth of his startup http://www.followup.cc and how customer support has been critical to his success. We talk about why his customers are thanking him for being a startup that charges money and we get into the biggest mistakes he’s made and explain what he’s learned and changed over time. Try http://www.followup.cc for free to automatically follow up with leads, customers, and conversations.

In this episode we talk with Mike Hill who is a paid marketing expert, sharing the mindset and psychology of paid advertising for large business growth. He started the group Internet Marketing Super Friends. Make sure to SUBSCRIBE for more interviews like this! This interview went down a different path by getting into the mind of successful media buying. But it wasn’t always easy for Mike. We talk about the following: -He shares why he almost quit internet marketing and what his pivotal moment was that changed his career. -The sign of when to buy media and when to stop. -What mindset you need to have to run a successful campaign. -Mike shares the barriers you will face when your grows. He’s learned this by working with businesses that make millions per month. -He also shares how to get over the overwhelming feeling of “why would people listen to me” negative thinking. This is an amazing interview that had me taking notes and re-listening over and over. If you got a lot of value out of this interview I want yo

In this interview, Spencer chats with Jake Hower from FuzedApp about how automating business processes with FuzedApp helps small businesses. Jake started FuzedApp to automate the processes in his own travel agency business in Australia. As he described what he was doing to other business owners, he found their was an interest to offer his system as a service to other entrepreneurs. As he is building the business, he is taking the old school approach Gary Vaynerchuck mentioned this week of actually picking up the phone and calling your customers to find out what they want and how it’s working for them. He is also extending that personal touch to hand written cards to each of the new customers. With a little over 20 customers at the time of the interview, he is still in the early stages of the game, but definitely gaining momentum as more business owners find out about the tool through word of mouth and social media. Currently, the system is focused on two platforms, Infusionsoft (Jake uses this) and Ontraport

In this interview Spencer chats with Taner Kilicarslan who has started businesses throughout the world. His latest venture is establishing a major presence in the Middle East. Hear what Taner has to say about working with different cultures in the business world. Taner Kilicarslan, a world traveler and multi country entrepreneur has mastered the skill of global business. He talks about some of the unexpected pitfalls for doing business in other countries and the major opportunities in the middle east. In this interview you’ll hear what the “oil money” mindset is and how working in certain areas can increase your prices and income dramatically.

In this episode Mark Donnan talks about creating systems for your business and how a system is essential if you ever want to sell your business. He also shares what he did to overcome past failures that have now turned him into a stronger and more profitable owner. Mark shares advice that is better than most training courses and books. You’ll want to take notes on this one.

Business Accountability is a huge part of building a success business. In today’s podcast, Spencer is joined again by best selling author John Morgan and their mutual friend Alli Worthington author of “The Get Going Guide To Awesome” & “The Entrepreneur’s Guide to Radical Change“. Join Spencer, Alli and John at Grandma’s house on their best behavior chatting about the challenges we all have with accountability about how to introduce it more into your business and help take it to the next level with the help of your fans and you mentors.

Why You Need To Listen To This Interview: We Talk About… How to overcome the bottlenecks in your content creation process to create incredible content Joel’s dirty secret about his writing process The secret to consistently creating better content ideas Tools to make the guest blogging and writing process easier How to make your content stick out and get noticed The personal struggles Joel faced when starting to guest post and how he overcame them. (It took a lot of prying to get this out of him but he finally caved.) Are you ready to go behind the scenes and learn how to easily scale guest blogging to get more qualified traffic, leads and exposure for your website? Most people follow this same strategy. They think creating great content or a great website is enough to attract customers. It is not. The reason no one visits your website is because they’re not looking for it. They’re not interested. So you have two choices. 1) Spend a lot of money on online ads and traditional marketing to get your customer’s a

In this interview, Spencer sits down to chat with his buddy John Morgan about business branding and some of the challenges businesses have with growth. John Morgan is the Author of Brand Against The Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition. Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand

Tom Collins took a business from a few million dollars a year up to $150M with 600 employees. He shares stories and insights you won’t hear anywhere else. You can find out more about Tom and his coaching program at http://8figurebusiness.com

In this episode, Spencer chats with James Reynolds from Dubai. James runs a service company offering SEO and Social Media services to businesses. One of the key strategies James found that help them grow their business is creating a laser focused offer for your customers instead of trying to be/do everything. Listen in while James and Spencer share some tips on how you can grow your business as well.

In this episode, Spencer Shaw interviews Wade Foster from Zapier.com. Wade is one of the co-founders of Zapier, a tech startup that provides businesses with a tool to connect disparate systems through a series of APIs. Zapier takes all the technical specifics out of the process and gives it’s users a drag and drop interface to connect systems within their business that previously would not have been possible without some programming and knowledge of the APIs from each system.