Digital Marketing Madness

In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.

In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow

There’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it.

Understanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site.

Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.

Advertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive.

In this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.