Sinopsis
With tips, interviews, news and updates on site developments and changes, The LinkedInformed podcast is designed to challenge and Inspire LinkedIn users throughout the world to be more productive and successful.
Episodios
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Episode 84. Outrage at new groups features
10/10/2015 Duración: 37minNews LinkedIn agree to payout $13m to disgruntled users who feel their email contacts have been spammed. LinkedIn and Microsoft announce deeper integration with Cortana. Bond announce deeper integration with LinkedIn for their recruiting database product Adapt Commentary New LinkedIn messages function update, originally covered in episode 82. Muting conversation only stops the email notification. Email alerts for messages seem to be random and inconsistent. 'Forward profile' feature is broken but there is ahack solution, just delete the https:// in the url of the profile you want to forward. LinkedIn, you arseholes! article Quick reply option in received InMail
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Episode 83. LinkedIn Sales Navigator Review
03/10/2015 Duración: 34minIn this special episode I take a break from the normal format to concentrate fully on a comprehensive review of LinkedIn's Sales Navigator product.I believe that this product is critical to the future of LinkedIn who are still trying to break away from an unhealthy reliance on their flagship Recruiter product so I thought it was about time I upgraded and gave Sales Navigator a thorough appraisal.What is Sales Navigator?The first thing to understand about Sales Navigator (SN) is that it is not a conventional premium account. It's DNA comes from the Recruiter product and so it sits separately from LinkedIn.com.To access SN you click on a link from within your normal LinkedIn account which opens a separate tab with a different user interface. Premium accounts are basically normal accounts with added features, SN is very different and is designed for people who are focussed on using LinkedIn as a social selling tool.It is principally a lead generation and social listening tool, it's not a CRM (contact/customer re
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Episode 80. Its finally coming
29/08/2015 Duración: 36minNew LinkedIn Acquisition. Fliptop, the lead scoring business announces LinkedIn takeover LinkedIn launch a new app called Lookup Foreign spies use LinkedIn to recruit civil servants Ex Tesla engineer joins Apple - How LinkedIn profiles are making corporate secrets harder to keep! Slideshape changes it's name to 'LinkedIn Slideshare' and announces an interesting new feature called clipping. It would be great if they brought this technology to LinkedIn. LinkedIn share price hit by worldwide stock market crash but hasn't recovered as well as others. Users are reporting a change to their LinkedIn inbox. The invitations and archive folders have gone now but you can still see your invitations, they are just in a different section.CommentaryIn this interview with Forbes magazine Jeff Weiner (LinkedIn CEO) reveals that they are currently testing a new messaging feature for LinkedIn. This is great news and not before its time. What do you think it will be like? Will it be on the desktop app or mobile or both?I can't
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Episode 79. A System to Powerboost your LinkedIn Success
22/08/2015 Duración: 38minA change from the normal format this week as I interview the team behind Autopilot for LinkedIn. A system that allows you to view multiple profiles automatically. On the call are Scott Offord and Philip Cardwell I have been using Autopilot for about 10 weeks now and i have been really impressed with the results It is really important to note that using Autopilot is NOT just about getting profile views, this is merely an indication of potential. In order to make your profile views count you need the following; A strong profile picture that grabs the viewers eye A clear and focused headline - this may change depending on who you are viewing. A targeted advanced search of your prospects that has been saved. Follow up with prospects who view you back with an introduction, not a sales pitch. Connect once contact has been made. Because Autopilot views more profiles than possible on a free account you will need to upgrade your LinkedIn account to a Business Plus premium account (you may have the option of a free
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Episode 78. What is a connection to you?
15/08/2015 Duración: 33minNews Group Managers can now send unlimited messages to their members in the 'participants' section. LinkedIn release information from their economic graph regarding job migration. LinkedIn joins up with that famous 'great leader'(?) Alex Ferguson to find great British business leaders (and help promote Ferguson's book!). Blabbing with Blam.im. Krishna De has created some excellent instructional videos on blabbing here. You can now buy .grip domains but LinkedIn.gripe is not available. SSI update, I think that to improve my 'Engage with Insights' score the following four areas are important; Status updates and published posts Comments and likes of both the above Discussion activity in groups InMail response rates Commentary What is a connection and does this change over time? The following post from a senior executive at Facebook got me thinking. Is trimming your connections a good idea? I can see how it would help with engagement and that is a very important aspect of using LinkedIn but it would al
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Episode 77. LinkedIn's social selling index
08/08/2015 Duración: 28minIs this the end for Google Plus? LinkedIn Publishing now available for Portuguese speakers Publishing soon to cover other languages starting with French & German Presumably this provides opportunities for new INfluencers? Group discussions seem to be getting more likes. Have you noticed a difference? Finally the biggest news of all this week is that this show has been shortlisted in the management and marketing category at this years UK Podcasters awards! Thank you to everyone who nominated the show, I am really excited and honoured to be in the top three in this highly competitive category. Now I need you to VOTE for the show to see if we can win! Please click on the image below to register your vote for the show....just imagine if we won?! Commentary Social selling Index is now available for all of use, just click here to see yours What is the social selling index? Is this just a ploy to get people to buy LinkedIn Sales Navigator? Question Thanks to Gary Stockton for sending is his voicemail this
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Episode 75. The easiest way to get into LinkedIn Pulse!
25/07/2015 Duración: 38minNews China passes 10 million LinkedIn members Google+ share link disappears from published posts There is a bug with skill endorsements You can no longer download your connections! Well you can but it comes as part of the archive and takes a couple of days to arrive. New LinkedIn Slideshare lead generation feature Slideshare presentations are appearing in some channels Commentary LinkedIn ads could work if you combine them with Google re-marketing.....and you have a decent budget! Lottery ticket updates have no place on LinkedIn How often do females get harassed on Linkedin? This is the blog post I refer to. Keeping your profile up to date. These politicians show varying levels of accuracy Jo Swinson - good work, lots of information and fully up to date Esther McVey - Not updated at all. Frank Roy - not much information to start with but it has been updated Lynda.com advertise their courses in Linkedin Pulse.....and manage to get into a channel!
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Episode 74. The Power of Positivity
18/07/2015 Duración: 31minNews Australian politician suffers extortion attempt via LinkedIn from a fake anti child trafficking advocate The best LinkedIn profile pictures are "slightly happy" This subject was also covered in my other podcast WinbussinesIn I was sexually harassed on LinkedIn and it made me question the site's credibility...not me, that's the title of the article I referred to! I also mentioned the website socialcreeps.com Commentary Positivity works! I am a great believer in the power of engagement on LinkedIn. Too many people post updates that receive no comments or further interaction but it has been an observation of mine that when you do engage on other people's posts you often attract negative comments and people even start to attack you! People become very brave online and are often unnecessarily rude, something they would be highly unlikely to do to your face! I see this on a regular basis and find it quite depressing because all this does is discourage people from engagement. When commenting on LinkedIn
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Episode 73. We've been nominated for an award!
11/07/2015 Duración: 32minNews Two new LinkedIn apps are rumoured to be in the works. A new Groups app and one called 'LookUp'. Instant messaging may finally be coming to LinkedIn! LinkedIn's new marketing podcast Check out the LinkedIn profiles of your website visitors with this hack. Disclaimer - Do this at your own risk, I'm giving it a try on a dummy account and will report back next week. Over 1 million users are now publishing on LinkedIn How being a 'hot girl' on LinkedIn attracts attention. The Prophet Chrome extension has been working really well. You can now add any skills you want, including made up silly ones! This podcast has been running for 18 months now and over that time we have built a strong community of loyal listeners and followers. I really enjoy collating all the weekly news, thinking of interesting topics, interviewing guests and getting your feedback (typing up the show notes is less thrilling but I console myself that the alternative would be writing a longer blog post every week!).
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Episode 72. LinkedIn hate puzzles too!
04/07/2015 Duración: 31minPlenty to talk about in this week's show from Web clippers and extensions to LinkedIn admitting they too hate quiz updates! News Lynda.com shareholders cash in on LinkedIn takeover and cause LinkedIn's share price to fall. Evernote updates its web clipper allowing very useful integration with LinkedIn profiles. LinkedIn are now ranked as the 2nd largest job board in the world....even though they are not a job board! LinkedIn wins case against Irish domain registrant. Searching a connections connections is now back! You now can also search the shared connections of a 2nd tier. 3rd tier connections can now be saved to contacts. You can now follow anyone from the front page of their profile (see below) Interesting interview with LinkedIn's VP of Engineering. In this piece he reveals that LinkedIn do not look kindly on quizzes and other Facebook type posts (as discussed last week). See clip below and you can read the whole article here. Questions 1. Sanity check: I got really excited about the tag syst
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Episode 71. LinkedIn updates. Where's the line?
27/06/2015 Duración: 36minNews LinkedIn have a private 'invite only' bug bounty program. LinkedIn's 'Member first' focus apparently boosts satisfaction and engagement - really? LinkedIn appoint a new Chief Marketing Officer. Economic graph projects are appearing all over the world LinkedIn IT department in top 10 places to work There is a better way to search a connections connects, it's not a complete workaround as you can't search keywords but you can filter. All is explained in the video below.CommentaryWhere is the Line? I asked subscribers to my LinkedIn updates service the following question;Where's the line?LinkedIn status updates and posts have definitely changed over the last couple of years. What was once a place where we only saw serious topics we now see puppies, quizzes, cars for sale and even naked women (I'm not kidding!)I'm in favour of LinkedIn being inclusive, I really don't buy into the idea of it only being for a certain 'type' of professional.Why is it OK for a recruiter to post a vacancy but not
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Episode 70, Feel the pulse
20/06/2015 Duración: 33minNews Measuring Gender Diversity with LinkedIn Data LinkedIn's weird names for software. An explanation. Have you taken up the offer of a free trial of Lynda.com? Viveka Von Rosen's excellent article on LinkedIn mobile LinkedIn's economic graph comes to Manchester in an attempt to bridge the skills gap. This is also an interesting Q&A from the Greater Manchester Combined Authority perspective.Commentary This week I take a look at LinkedIn's new revamped Pulse mobile app. Are LinkedIn at last starting to get the hang of mobile apps? You can view my video review belowQuestionsThis week I have a question for you! Although the above post/comments are funny there is a more serious point that I believe is worth discussing in next weeks episode. Should LinkedIn just be about 'serious business topics? Is it becoming more like Facebook and is that a bad thing? Where do you draw the line on 'appropriateness' or does anything go?
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Episode 69. LinkedIn Group Messaging rules
13/06/2015 Duración: 32minNews LinkedIn accused of making little progress on diversity Have you claimed your one dollar compensation yet? This published post claims that group messages are restricted to 15 a month! I can prove otherwise. LinkedIn skill endorsements 'chain mail' (below) comes to LinkedIn LinkedIn shared some interesting stats about their publishing platform this week. Commentary Have you registered your LinkedIn profile url yet? Running an event? You might find this article about promoting it through a LinkedIn published post useful. LinkedIn 'Dark patterns' - How to unlink your LinkedIn address book Questions The administrator for our company page has left the company and I wish to take over administration of the company page myself. How do I do this? ANS = Firstly make sure that your primary email address is your work email and that your LinkedIn profile has you currently employed at the company that you wish to administer the company page for. Go to the company page and scroll down until you see the "wa
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Episode 68. It's time to get social
06/06/2015 Duración: 29minIn this show I talk about how we can all benefit by being more 'sociable' on LinkedIn but first, lets cover this weeks newsNews LinkedIn group ownership protected in US legal case Strange LinkedIn profile phrases spoken by actors in this video LinkedIn invitations 'reason' can be seen after all, it's in the archive folder! LinkedIn Stock rallies this week. LinkedIn's weird New York office Does this new LinkedIn group indicate that groups are safe for now? Glitch alert! Viewer numbers are not showing in LinkedIn posts Are LinkedIn disconnecting us? Let me know if this has happened to you. Customized invitations are now seen on the mobile app, but still not on the desktop shortcut.screenshot2015-06-03_07-36-07_am.pngCommentary Are you being 'sociable' on LinkedIn? A recent survey conducted by Pew Research Center found that only 13 percent of LinkedIn users engage with the site on a daily basis. What holds us back from engaging with people? I believe everyone will get more out
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Episode 67. LinkedIn Publishing - find your voice.
30/05/2015 Duración: 34minNews Senior LinkedIn Executive hints at why superusers are being ignored by stating they are "making products universally usable regardless of ability" Report claims that Twitter is now the number one social media tool for sales people - I really doubt it! LinkedIn engineer states "We have to constantly re-iterate the recommendation process and make sure that our members always get relevant results by analysis of various user statistics" in this interview. I wonder what those statistics are? Commentary The Ingredients of a great post; Topical subject Eye catching headline Striking header image Ask a question Alternative answers work well Tagged for a channel Keyword rich (channel keywords) Quote others (link to their profiles) Link to your website Send it to individual connections and ask them to comment Reply to all comments and try to keep the conversation going. Share on other channels Re-share later (if still relevant) And finally....luck! Here is a link to Greg Coopers article on LinkedIn published
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Episode 66. LinkedIn profile Autoview Services
23/05/2015 Duración: 31minNews CEO's prefer LinkedIn & Twitter. In fact LinkedIn is the outright winner really! Why Asia matters for LinkedIn Unfortunate names on LinkedIn! LinkedIn are now restricting group messages to 50 a day. Hilary Clinton signs up to LinkedIn but hasn't put skills in her profile - sensible lady! Indian woman 'outs' LinkedIn sexual harasser Commentary This week I interviewed a florist from Grimsby about how she has had success with LinkedIn for my other podcast Winbusinessin and she revealed several real golden nuggets. I recently put some LinkedIn profile autoview services through their paces and my conclusion is that they have a part to play in how we use LinkedIn. Services mentioned were; Autopilot Dux-soup Question Has anyone got any experience of LinkedIn in Germany? If sop please get in touch at mark@linkedinformed.com
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Episode 65. LinkedIn groups best practice
16/05/2015 Duración: 32minShow notes News Published post sharing via 3rd party apps appears to be broken, links go to main Pulse page. LinkedIn announce Economic graph challenge winners. LinkedIn stock drops to $193 Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples. Jeff Weiner admits "We are sending some members too many emails"! Commentary Posting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link. I was shocked to see these stats recently; Article 1 - 348 views - 41 LinkedIn shares Article 2 - 162 views - 302 LinkedIn shares When I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separ