Linkedinformed Podcast. The Linkedin Show

This week I've been hit with some sort of lurgy that has stolen my voice! So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen? According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed? That plus; Company page content is showing signs of better reach A new 'personalised' home page feed Thought Leader ads are now rolling out to all companies New mobile search design New Article publishing design New search alerts New Brand partnership label on posts Post of the week

Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'. They can be very dangerous! That plus; Font changes on LinkedIn The job title search optimisation dilemma Could collaborative articles be more important than we thought? LinkedIn add Microsoft Designer for AI image posts New profile sections in Featured Sort feed added to the mobile app

A special episode to celebrate the 400th episode. I swap seats this week and find myself being interviewed by Lynnaire Johnston. "What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?" It’s LinkedInformed, episode 400. Thanks to all those who contributed to this special celebration episode.

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own. In addition to that... A new 'Active Group' badge that misses the point! More feedback on the services marketplace Do more followers improve engagement levels? Feedback on a new LinkedIn authors' posts Post of the week  

I've been away in Greece for 10 days...it was pure bliss! While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all! The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification. As you would imagine,I have a few things to say about it!

This is the talk that I gave at LinkedSummit in Odense, Denmark this year. We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few. So we need to find the sweet spot! 

This weeks episode is inspired by a post I saw that included this line; "Don’t believe the bullsh!t that “commenting on others posts is the best way to grow” So I thought it would be worth examining this in more detail. Also in this episode; What's going on with Events messaging? Services Marketplace - dormant or important? Does unfollowing someone will reduce your relevance to them? Why I haven't published a book Is 'Open for work' worth having on your profile? A text-only Fathers day post of the week.

A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark. I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations. That plus a few new features and some features LinkedIn are retiring.

This week I return to the hottest topic in town! Artificial intelligence and how it can be utilized on LinkedIn. I'm no expert and these examples are very basic, but I'm hoping you might find them useful That plus; A new and very useful update to Sales Navigator New Recruiter features that every job seeker should know about Feedback on the new 'conversations happening now' feature A very creative post of the week

This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your presence known and stand out from the crowd. By applying these tips, you'll significantly improve your visibility on LinkedIn and attract more career opportunities. So, grab your notepad and pen, and let's dive into the world of LinkedIn visibility.

Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly check whether the author has posted it on LinkedIn and they haven't. What do you do next? Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help? That plus: Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider. You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care? Did Fiverr game the algorithm by changing the job titles of their staff? LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program. LinkedIn starts to test AI-generated posts A technique for getting great results from Chat GPT The dangers of AI - humanity could be at risk! A royal post of the week.

This week I chat with the LinkedIn ads guy AJ Wilcox. AK is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts. Hear what AJ has to say and make your own mind up! That plus New call to action button on profiles Why your follower numbers may have dropped LinkedIn Stats from 2022 - if you can make any sense of them! A positive change to hashtags LinkedIn reveals a little more about how the feed algorithm works A unique first for post of the week

The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation. Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn! But is that true?  How do they manage to make so much time for Linkedin? I will share my thoughts and ideas on that this week plus; Are the BBC stuck in a time warp? The new LinkedIn Content Academy Employee verification advances A useful Hashtag tool The great GIF mystery Improvements to collaborative articles

We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfer bus' if we want to increase our visibility...but are we teaching or preaching? That plus 5 new features and an excellent video post of the week.

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!" Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently. Sponsored posts will eventually lead to poor organic reach. Poor organic reach will see LinkedIn decline to just being a job board again. This could be the beginning of the end!

In the week that everyone is talking about the new Chat GPT4, LinkedIn release a new AI tool that helps you craft the perfect profile...or does it? That is the main topic of this weeks LinkedInformed but I'm also going to cover; 3 new features An update of collaborative articles The LinkedIn podcast academy Post of the week

LinkedIn are heavily pushing collaborative articles with notifications and prompts pushing us to get involved but what exactly are they and should we be bothering with them? That is the main topic of this weeks LInkedInformed but before I'm also going to cover; LinkedIn soon turns 20! Should LinkedIn position itself as the next Twitter? LinkedIn tests DM's to companies Post of the week

Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content. This week, I will explain why and reveal my recommended LinkedIn engagement strategy. Plus several new LinkedIn features. Welcome to the 385th edition of LinkedInformed

Should you Like (React) a post or comment on it❓ Which is best for you and which is best for the post creator?❓ Do you want others to Like or comment on your posts❓ In this edition of LinkedInformed I will attempt to answer these three questions, plus; LinkedIn are laying off staff The best times to post on LinkedIn Is there a workaround to pinning a top comment on your post? The evil of ChatGPT - misuse of AI is happening already on LinkedIn! The best way to use the new 'Star' inbox feature Post of the week