Linkedinformed Podcast. The Linkedin Show

Does your employer encourage you to develop your authentic voice on LinkedIn? Many organisations are starting to understand the benefits of doing so.

As I continue my journey with ChatGPT, I discover why it's called a 'chat' and learn how to utilise it better in LinkedIn posts, articles and profiles. Also, Microsoft results show modest sales growth for Linkedin but they have now reached the 900m member milestone. Plus a couple of new features and a joyous post of the week!

Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are real! That plus; 4 new features/changes to LinkedIn My assessment of Tomer Cohen's recent podcast interview LinkedIn search parameters are unreliable Some interesting LinkedIn stats Do LinkedIn really know a good profile when they see one? Post of the week

Happy New Year! This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform. PLUS - Post of the year 2022 and of course, the first post of the week for 2023

This week I look back at my disastrous predictions for LinkedIn in 2022 and what actually did happen by highlighting my 10 favourite new features of the year.

Are you posting the content you want your audience to see or what they really want to see? This week, I tackle this issue plus; An update on LinkedIn competitors Why multi-image posts are awful! What to do when you see a typo in someone's content New creator analytics  New products search 41 Big Ideas that will change our world in 2023 Are ads killing your feed? New SEO for Articles / Newsletters Why has date connected been 'de-ramped'? Do LinkedIn Pods Work? Post of the week

Fake, fake, fake! Fake profiles are everywhere! And they are in danger of killing this valuable resource What can LinkedIn do to stop them and what can we do to help? This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.

Are you bored by your feed❓ Do you see too many viral posts or content from the same authors? Perhaps you could try one of your other 2 feeds? Also; Profile verification won't happen for small company employees New industry classifications might impact your profile Auto-captions are finally here! Native post-scheduling insights The author of this post of the week got banned for replying too much!

Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency. Also; Are LinkedIn being disingenuous about the recent HiQ ruling? I chat with John Espirian about this years algorithm research An amusing and very topical Twitter related post of the week

Does it help the visibility of your content to be featured in the LinkedIn 'Today’s News & Views' or 'Daily Rundown'? And if so, how can you improve your chances of being featured? That plus; An update on 'About this profile' LinkedIn native post scheduling insights LinkedIn Recruiter now helps you find your own employees! A new LinkedIn post preview and format tool. Are LinkedIn avoiding accessibility? A company page that invites you to recruit it's employees! Post of the week

For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I decided to take a fresh look at Skills to see whether they have improved. Also covered; Headlines still count for search results - confirmed! The new 'About this profile' feature...is it any good? New LinkedIn AI goes head-to-head with AI-based image generators Will LinkedIn's new 'suspicious message' feature be a help or a hindrance? Microsoft's quarterly financial results show continued growth for LinkedIn Should we stop Liking before we comment? How can you accurately measure the impact of Dwell time (posts) Finding your old posts New types of links for image, video, and template posts

Welcome to another edition of LinkedInformed. This week I'm covering; LinkedIn accept defeat on Re-sharing LinkedIn Top Startup lists Sales Navigator 'Deep sales' Where is the LinkedIn Podcast Network? Native post scheduling is close Thoughts on the new UK Creator Accelerator Program cohort Keywords in profile headlines How to leverage being tagged in a post What to write in company page post comments Post of the week

Welcome to LinkedInformed 371. Here's what you can expect this week... The strength of (moderately) weak ties and how this applies to LinkedIn New Page commitments Scheduling content with Aaron Pickering Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.

How to research people effectively on LinkedIn and how to use what you find. Plus Finding people to tag in your posts Finding comment-worthy content LinkedIn conquer Germany Could the new focused inbox kill InMail? The story behind last weeks post of the week. A post of the week about branding

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message; Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with: 1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion. 2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how. 3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth. Are you up for it? I was...so here he is!

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look at a failed post that had great potential and examine how it could be changed to attract more engagement.

That is the question! With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again. A short episode this week.

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it can’t be denied that such posts typically attract high engagement so I thought it would be a good idea to explore this technique and evaluate whether it’s a good idea or not!

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

What are you doing with your connections? Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face? This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.