Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Today’s guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell.  Joakim Achren is the Founder and CEO at Elite Game Developers. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training   ***************   Get your app audited: http://www.appmasters.com/audit *************** SPONSORS SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO lev

This week's guest is David Margaryan, Head of ASO at Checkaso.io. He shares everything you need to know about all the ways to Attract Organic Downloads.   Topics Covered: 03:25 What are the new ways to drive growth using ASO 04:34 Google Play similar apps algorithm 08:47 Thoughts on using weekly subscription model 10:20 Movie Deals: Cheap Movies App Audit 35:01 Lovesync App Audit 44:22 Best ways to get initial downloads on app launch 45:28 Office Hours App Audit 53:50 How long do app stores index new metadata? 55:06 How to pick countries for localization? Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS SocialPeta is the world’s leading advertisement creative spy

Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun. Ben Eshel is the Director of Marketing at Gliding Deer. Show Mentions - Fav app: No Humanity:(iTunes | Google Play) SPONSORS SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve

This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram, Twitter, and Facebook. They work with clients to discover KPI that matters and BEAT traditional acquisition cost.   Topics Covered: 03:42 - How to create high performing social media ads 06:36 - How to reach out to influencers 07:45 - Do you need attribution tools for influencer marketing campaigns 08:18 - How do you source talent for UGC ads 10:51 - The step-by-step process for finding TikTok influencers 11:28 - What budget do we need to get started with Sapphire Apps 13.42 - Podcast alarm App audit 19:48 - World Synth & Drum Pad Machine App audit 32:03 - Mileaged Mileage & Tax tracker App audit 41:55 - Social Hub App audit Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/trai

Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for downloading your app. Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.  Show Mentions: - Listory Manifesto  - Basecamp Manifesto  - Traction Book  - Fav app: Day One SPONSORS SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games. Checkaso is an analytical ASO platform that provides you with up-to-date

Today's guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.  Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  ***************  RELATED VIDEOS:  Video Ads Example for Facebook & Mobile Advertising: https://youtu.be/S9FDws6geOs  Creative Optimization Google UAC & Facebook Ads: https://youtu.be/ww3FKW-nlok  ***************  Get your app audited. *************** SPONSORS SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intellig

This week's guest is Shamanth M. Rao, the CEO & Founder at RocketShip HQ. His team partners with fast-growing companies to help them grow faster. We offer mobile user acquisition services that help our clients hit their growth & profitability goals in a capital-effective manner.   https://rocketshiphq.com/blog/what-is-an-effective-mobile-user-acquisition-strategy-for-an-indie-developer-with-a-limited-budget/ https://mobileuseracquisitionshow.com/episode/how-to-win-with-user-onboarding-with-samuel-hulickfounder-at-useronboard/ Topics Covered: 02:23 - iOS 14 and IDFA 06:00 - The impact on Facebook Ad targeting with IDFA 06:52 - XX Ways to adapt to IDFA 09:43 - Apple's solution to IDFA (sKadnetwork) 12:36 - What is performance marketing exactly? 15:33 - Oomph: Kickboxing App Audits 26:54 - Warrior Training Finder App Audits 36:57 - Do you guarantee that the ROI is greater than the investment? 39:24 - HabitFlow App Audits Get our greatest growth hacks to increase downloads & rev

Today's guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small game studios can learn from the big game studios and his biggest lesson from going IPO. Joakim Achren is the Founder and CEO at Elite Game Developers. Show Mentions: - Elite Game Developers Templates  - Fav game: Marvel Contest of Champions SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs w

Discover the most impactful marketing strategies to launch a successful app.    Topics Covered:  How to launch an app successfully as an indie app developer?  Best way to get the quickest installs on launch  What are the best traffic sources for downloads?  The mistake that beginner app developers make How to develop a differentiated distribution edge Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO

This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.   04:05 What is your opinion on affiliate marketing networks like clickbank   06:29 What do you think of selling ebook   10:20 360 Mobile Phone Security app audit   21:36 Six Pack in 30 days app audit   31:33 Do Search Ads boost keyword rankings   34:30 How to figure out which keywords to target  45:46 Sounter app audit   56:28 What is a high number of impressions and a good conversion rate   *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because th

Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys. Simon Lejeune is the Head of User Acquisition at Hopper. Show Mentions: - Smartly.io - AppsFlyer - Fav app: Alto's Adventure - Simon Lejeune  SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on h

You will discover the factors that impact keyword rankings for app store optimization. Topic Covered: Will backlinks help with keyword rankings?   How does keyword density impact Google Play keyword rankings?   Does revenue impact have an impact on keyword rankings in iOS?   How long does it take to rank for keywords?   Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-d

Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok. Topic Covered: (03:12) - What is working on TikTok (04:43) - Macro influencers working better on TikTok (06:21) - Macro influencers vs micro influencers (13:17) - How much to actually pay your influencers (17:26) - Do you Reach influencers with a personal or Business account? (18:05) - How to track ROI on TikTok campaigns? (19:01) - The 101 on Google UAC (20:06) - Intimately us App Audit (34:14) - Drinkster App Audit (40:47) - What do you think about Apps vs Websites (48:40) - MTT Basics Poker Tournament Strategy App Audit (58:39) - Writey App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the

Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs. Ryan Angerami is the Director of Growth Partnerships at Reddit. Show Mentions: - Fav app: SpotHero  SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung

This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses. Topic Covered: (04:40) - What’s working with ASO on Google Play (11:10) - How to drive downloads with YouTube influencers  (13.06) - Facebook group as a community space for your app (22.12) - How will the IDFA changes affect UA (23:50) - DripDrop App Audit (29:04) - What is biggest mistake game developers make (34:47) - SuperMama App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just

Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one. Chris Onuigbo is the Founder at Grounded.   Show Mentions: - Beta Testers - Fav app: Reddit SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io. *************** Follow us: Y

Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.   Topic Covered: (02:36)  What is your initial thoughts on iOS14 and how developers can utilize iOS 14 (13:07)  C41 Photo competition App Audit (21:25)  How can we improve keyword ranking for specific keyword if it is stuck at same position for long time (26:07)  What do you think of partnering with nonprofit to give portion of proceeds to back to commuinty to gain some degree of social proof (27:48)  KAKU App Audit (33:57)  What do you think of a spinning wheel where you can win coupons (35:40)  Finding goog translators (40:49)  Messaging app with a premium subscription model (44:37)  Duesl RPG-Fantasy Adventure App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer a

Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on. Lexi Sydow is Senior Market Insights Manager at App Annie. Show Mentions: - App Annie Ascend - Fav app: Houseparty SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make. There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure. *************** Check out our app marketing agency: http://www.appmasters.com/  Never miss an app marketing growth hack: http://www.appmasters.com/newsletter *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

The key to unlocking app growth? User engagement!   This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO. Topics Covered: (06:50)  How marketing has changed during COVID (10:02)  Should you have lifetime plan with the subscription plans? (12:15)  Who owns user engagement - the Product team or Marketing team? (14:59)  Rivers App Audit (26:50)  How to properly activate your users (29:51)  How to re-engage dormant users (37.30)  Tunnel VPN App Audit (47.38)  StretchMinder App Audit (59.55)  FocusByte - Focus Timer App Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand start